Professional Athletic Equipment, Inc. will manufacture and market a protective device for young athletes. The trade name "Body Armor" will serve as brand name and identity name for the product. The product is intended to help prevent injury from blunt trauma to the chest, side, and abdomen. The device may also help prevent sudden death from commotio cordis (heart stoppage due to external trauma). This injury occurs primarily in baseball but can also occur in soccer and other sports. A United States patent on the device is in the application process and is pending.
This business plan is part of our regular business planning process. We revise this plan semi-annually.
In the next full year we intend to produce and market initial product. No sales have occurred to date.
We are projecting sales of 750 units per month on average in year one of marketing. This will place sales volume at $242,550 for the year. Management predicts sales exceeding $4 million and profitability in year three. Year three profits are expected to be $593,570 before taxes.
Our keys to success and critical factors for the next year are, in order of importance:
And after that:
Professional Athletic Equipment, Inc. has set a modest goal for year one sales. These targeted minimums when achieved will bring us close to over-all break-even for year one and will provide a platform for limited business expansion in year two.
The sales targets by size are:
Costs will be controlled to maintain projected margins at these modest sales levels. If sales exceed these goals additional production and stepped-up marketing activity can be implemented quickly, although additional capital will be required on short notice in order to fully implement growth. On the safe side, some sales may be missed in order to gear up for year two.
Professional Athletic Equipment, Inc. is a manufacturing and marketing company dedicated to protecting young athletes from tragic injury and death. We intend to make quality, tested products and to make sufficient profit to generate a fair return for our investors. Our initial product, the "Body Armor", will be sold via targeted direct marketing to consumers, who are the parents of youth baseball participants. The "Body Armor" is intended both to help prevent injury and to improve athletic performance via its confidence enhancing attributes among youthful sports participants. The "Body Armor" seeks to foster the enjoyment of sports by young people. We intend to grow the business and to establish our brand as a product leader and innovator in its specialty niche. We intend to finance continued growth both internally and externally and to develop and acquire new and additional products once our marketing platform is established. We will conduct our business in accordance with Christian values and strive to maintain a friendly, fair and creative work environment which respects ideas, hard work, and the dignity and worth of the individual.
The keys to success for Professional Athletic Equipment, Inc. are: