Male Gear Wear

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Sports Clothing Retail Shop Business Plan

Company Summary

Gear Wear is a Ashland, Oregon based retailer of men's aerobic sports clothing. Gear Wear will concentrate on running, cycling, cross country skiing and snowshoeing apparel.

Currently, there are local retailers that offer these types of garments, however most retailers are sport specific, such as a bicycle shop or a running store. The few retailers that have a wide range of sports have limited inventories. This company was founded on the premise that most aerobic sport athletes participate in more than one type of activity.

2.1 Start-up Summary

Gear Wear is in the process of starting up the company. Legal counsel was consulted for a variety of issues including business organization formation, contract negotiations, and etc. Gear Wear also utilized a business consultant to gain insight into business issues that were not intuitive to Stan. Gear Wear will incur $10,000 of build out expenses for the space. The following equipment will be needed for start-up:

  • Cash register and bar code scanner.
  • Computer system with printer, scanner, and Internet connection.
  • Assorted display racks, shelves, mirrors, etc.
  • Stereo system.
Start-up Funding
Start-up Expenses to Fund $17,900
Start-up Assets to Fund $82,100
Total Funding Required $100,000
Non-cash Assets from Start-up $9,000
Cash Requirements from Start-up $73,100
Additional Cash Raised $15,000
Cash Balance on Starting Date $88,100
Total Assets $97,100
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Investor 1 $45,000
Investor 2 $25,000
Investor 3 $45,000
Additional Investment Requirement $0
Total Planned Investment $115,000
Loss at Start-up (Start-up Expenses) ($17,900)
Total Capital $97,100
Total Capital and Liabilities $97,100
Total Funding $115,000
Start-up Expenses
Legal $3,000
Stationery etc. $300
Brochures $200
Consultants $2,500
Rent $900
Research and Development $1,000
Other $10,000
Total Start-up Expenses $17,900
Start-up Assets
Cash Required $73,100
Start-up Inventory $0
Other Current Assets $0
Long-term Assets $9,000
Total Assets $82,100
Total Requirements $100,000

2.2 Company Ownership

Gear Wear is an Oregon L.L.C. founded by Stan Gearboy in late 2002.