Sun Heat

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Solar Water Heater Distributor Business Plan


Sun Heat will sell two versions of a solar home water heating system. One will be a unit sold as a do-it-yourself model. The second model is sold as a unit to be installed by a licensed installer. By providing two models, Sun Heat will appeal to two different customer segments, one that likes the challenge of projects and has the skills to execute the plans, and people who desire a solar heating system but have no desire or skills to install it themselves.

The sun is the planet's most powerful source of energy and also the most unused source of energy by humans. Solar power is a clean, environmentally friendly source of energy. It is renewable meaning it is impossible to consume the energy at a faster rate than it takes to replenish it for future users. There are no toxic by products or emissions. Sun Heat is an effective system that harnesses the sun's energy for family water heating needs.

Solar water heating systems are in high demand. Typically 30%-40% of a family's electricity bill is devoted to devoted water. Sun Heat's system can save the individual family from 70%-90% of the total amount spent on the electricity used for heating water. The system generally meets all of the summer time heating needs. During times of decreased sunlight, the system will preheat the water then bring it up to temperature by the conventional water heating system all ready in place.

The Sun Heat system is designed for single family dwellings. The Sun Heat system consists of a solar collector, a large storage container, a pump, and different valves throughout the system. This system is an open loop set up. The plumbing from the storage tank to the collectors is affected by city water pressure, it is "on the grid." A closed system would not be connected to city water and heat exchangers would be needed, increasing complexity and cost while decreasing efficiency.

Usually solar collectors or solar panels are located on the roof of the house. To get the full benefit of a solar heater there must be an area available that has sufficient exposure to the sun. The facing angle may be in any direction within 30 degrees of due south. The panels have insulated tubes within the collectors that heat the water. A pump moves hot water from the collectors to the storage tank and moves cold water into the collectors for heating. Several valves are used as safeguards within the system. A pressure and temperature relief valve is located near the steam vent. If a system or power failure occurs this valve protects against overheating inside the solar panels which could cause damage. Safety relief valves are located throughout the system to protect it should other components fail.

Sun Heat's products are manufactured by a large industry supplier and shipped to the Sun Heat factory for partial assembly. With this procurement/manufacturing method, Sun Heat is able to minimize large capital expenditures for manufacturing while being able to offer high quality products.

Sun Heat provides a five year warranty on their products against manufacturer's defects. Five years is the industry standard. Additionally, Sun Heat will require all of their licensed installers to offer a 18 month warranty on the installation labor. This requirement ensures that Sun Heat products are installed properly and minimizes the risk of decreasing brand equity due to faulty installation.