Our website will be available as a resource to customers and interested parties. It will include statistics, surveys and articles to build awareness about the need for and benefits of our product. The website will provide interested parties with a way to contact our company for answers to any questions they may have, and will include information on ordering and locating the product. Our product will not be directly available online, but we will build positive perception and awareness about our product there through statistics and user testimonials demonstrating our value.
We will include the URL in all printed materials, and encourage distributors to link to our site. Because the audience for SAFEassure's products is fairly specialized, the most efficient means for marketing the site will be working specifically with the intended customers and pointing them to the site. The site will be registered with search engines.
After the initial implementation of CHILDassure, the site will also be used as a resource to promote our other fading dye products as they are developed. The website will then be converted into a multiple product site, perhaps expanding its offering to include direct ordering. The initial website, being fairly simple, will be built by the executive team and supported by one website professional. Initial development is estimated to cost less than $500.