Soap Manufacturer Business Plan

SAFEassure

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Company Summary

SAFEassure, LLC was founded in Portland, Oregon, and created as a Limited Liability Corporation. SAFEassure, LLC develops and markets soaps utilizing time-sensitive dyes promoting sanitary and safe environments to businesses and parents interested in maximizing cleanliness. The company will initially be based out of a residential apartment in Portland.

Company Ownership

The executive team will retain at least 70% of the equity in the company. Every $2,500 dollars of investment in the company will secure up to 1% equity in the company. Assuming 30% of the company is owned by investors, Devon Nevius will retain 40% ownership, with Kevin Meinert retaining 30%.

Start-up Summary

Total funding required to get the business started is estimated at $250,000, of which the executive management team - Devon Nevius and Kevin Meinert - will invest $100,000 and $75,000, respectively. An additional $75,000 investment necessary to develop a product and effectively bring SAFEassure's products to an initially limited geographic region is sought from other investor(s).

The key elements in the start-up plan for the company are:

  • Development of a working prototype.
  • Funding of working capital requirements and promotional materials for the principal operating activities of the company.
  • Gaining patent approval.
  • Establish a strong brand image early to position ourselves in the market.

The founders have already developed a rough prototype of the product. Our start-up period includes 5 months of work by an independently-contracted chemist at a local lab who will perfect this design into a finished prototype, with the correct balance of soap and dyes in four colors. The final two months of this start-up period include safety tests per government regulations to assure high quality.

Start-up
Requirements
Start-up Expenses
Legal $15,000
Stationery etc. $100
Brochures $5,000
Consultants $1,000
Insurance $500
Rent $0
Website Development $450
Research and Development $100,000
Expensed Equipment $250
Other $1,000
Total Start-up Expenses $123,300
Start-up Assets
Cash Required $76,700
Start-up Inventory $50,000
Other Current Assets $0
Long-term Assets $0
Total Assets $126,700
Total Requirements $250,000
Start-up Funding
Start-up Expenses to Fund $123,300
Start-up Assets to Fund $126,700
Total Funding Required $250,000
Assets
Non-cash Assets from Start-up $50,000
Cash Requirements from Start-up $76,700
Additional Cash Raised $0
Cash Balance on Starting Date $76,700
Total Assets $126,700
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Devon Nevius $100,000
Kevin Meinert $75,000
Other Investor(s) $75,000
Additional Investment Requirement $0
Total Planned Investment $250,000
Loss at Start-up (Start-up Expenses) ($123,300)
Total Capital $126,700
Total Capital and Liabilities $126,700
Total Funding $250,000

Company Locations and Facilities

The management team of SAFEassure, LLC will initially use a residential apartment in Portland to run operations. In Year 2, we will move to a rented office. Distribution will remain outsourced.

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