Double Decker Tours of Washington

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Sightseeing Bus Tours Business Plan

Company Summary

Double Decker Tours of Washington is a new company that will provide daily sightseeing tours in Washington DC.  Its sales and boarding point will be located at the MCI Center in Northwest Washington, and administrative offices on Third Street in Northeast Washington.  The operation will focus on:

  • Providing regular sightseeing tours of the nation's capital to include monuments, memorials and other sites of interest.
  • Provide charter service for special groups.
  • Provide tours of other historical and interesting venues away from the city center.

2.1 Company Ownership

Double Decker Tours of Washington will be created as a closely held private District of Columbia Limited Liability Company based in Washington, DC. It will be owned by its founder and principle investors. 

2.2 Company Locations and Facilities

Double Decker Tours of Washington will use the facilities of the MCI Center for its boarding and return point in the city.  The MCI Center affords DDTOW a safe secure place with plenty of parking and public transportation access.  We have agreed to use the ticketing outlets available at MCI to reduce our staffing cost, also it will give us a worldwide ticketing presence by using Ticketmaster.  The other facility that we plan to use will be the Peter Pan bus maintenance yard in Tuxedo, Maryland, as this will also reduce staffing and present us with a fixed cost on maintenance that has been covered in our operating budget.  A small office on Third Street in Northeast Washington will be used for administrative and order processing purposes.

2.2.1 Hours of Operation

DDTOW will be open seven days a week.  Tour service will begin at 8:30 am during the spring and summer months and 9:00 am during the winter.  Our evening tour service will begin at 6:30 pm during the winter months and 7:30 pm during spring and summer.  We will be closed on Thanksgiving and Christmas.

2.3 Start-up Summary

Most of the planned start-up costs are apportioned to the following areas:

  1. Purchasing twelve 70-passenger London-style double-decker sightseeing buses, nine of which are open top for beautiful days and nights and three closed top for cold or inclement weather.  We budgeted $225,000 for the buses, and it will cost us an additional $100,000 for the paint job.
  2. In addition to the twelve buses, our other long-term assets will include the audio-visual system that will be installed on the buses, for which we budget $80,450.
  3. Provisions of a sufficient cash reserve to assure timely payment of operating cost of the buses for the first three months.
  4. Costs associated with recruiting, training and paying operational crews.
  5. Marketing, advertising, and public relations costs, including the cost of setting up a website capable of offering tour information and making online sales and reservations, and related Internet marketing, as well as conventional print and broadcast advertising, and public relations activities.
  6. Administrative and legal costs incurred in setting up the business and the tour operations.
  7. A reserve to cover overall operating costs, aside from bus operating costs, over at least the first three months of operations. 

  Start-up capital will be financed through investment and long-term loans.  Start-up details are located in the table listed below.

Start-up Expenses
Legal $10,000
Stationery etc. $2,500
Professional Services $11,500
Brochures $5,000
Pre-opening Promotion & Advertisement $80,000
Rent (pre-opening) $25,000
Salaries (pre-opening) $75,000
Bookkeeping & financial setup $6,000
Computers & Web page setup & Photo processing $35,000
Phones $3,500
License/Fees $10,000
Uniforms $40,000
Paint Job for Buses $100,000
Membership Fee for Board of Trade $1,000
Membership Fee for Chamber of Commerce $350
Membership in Washington Convention & Tourism Corporation $700
Business travel $15,000
Total Start-up Expenses $420,550
Start-up Assets
Cash Required $114,000
Other Current Assets $0
Long-term Assets $305,450
Total Assets $419,450
Total Requirements $840,000
Start-up Funding
Start-up Expenses to Fund $420,550
Start-up Assets to Fund $419,450
Total Funding Required $840,000
Non-cash Assets from Start-up $305,450
Cash Requirements from Start-up $114,000
Additional Cash Raised $0
Cash Balance on Starting Date $114,000
Total Assets $419,450
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $800,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $800,000
Planned Investment
Michael Coleman $25,000
Frank Williams $15,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $40,000
Loss at Start-up (Start-up Expenses) ($420,550)
Total Capital ($380,550)
Total Capital and Liabilities $419,450
Total Funding $840,000