The main financial goal for It's Scrappy! is to increase sales by 5% for years one and two. This will be accomplished through regular advertising and mailings to our target markets, plus monitoring of our competitor's pricing and our supplier's costs to help maintain a competitive edge.
Stock all standard exempt supplies in store and provide reasonable pricing for special order items through our catalog.
We will track our local competitor's prices and compare their prices to our supplier's prices. This will help us achieve our lowest price goals and still stay within our target markup.
The following is our projected sales forecast. We project a 5% increase in sales for each of the first two years, so that our third year of sales will be 10% above year one. These are estimated figures using the monthly costs of our overhead and supplies along with our percent markup and the prices we will charge for classes and page design.
The following milestones outline the main tasks for the first year of operation.
We will be promoting the store via the local newspaper. We will also have a grand opening "Get to Know Us" scrapbook party where we will offer refreshments, introduction to our staff, and tours of our store as well as sale pricing on many basic exempt supplies.
In the future, we will be pursuing mailings to regular customers and special mailings to potential customers in our target market areas as well as looking into billboard advertising.