Blue Sky Satellite Communications

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Satellite Communications Business Plan

Company Summary

Blue Sky is an Inmarsat-based company with a new focus for the broadband market and is well position so to be able to fulfill this objective. By means of marketing during the previous two years, Blue Sky was able to expand its market share by 20%. We plan on improving on this figure in Year 1.

2.1 Company Ownership

Blue Sky was legally registered in 1998 when it became apparent that it had grown too much to continue to be overlooked by the authorities. It was the foresight of Pedro M G Camacho, the sole owner and only member of the corporation, to start offering Inmarsat services in 1996.

2.2 Company History

In 1996, Pedro M G Camacho contacted COMSAT in the USA for the purchase of a satellite phone, via the Internet. The said phone was sent and two weeks later he was contacted by COMSAT. It was then that "Hyper Parts Com Division" came into being. In 1998, it changed its name to Blue Sky Satellite Communications. It has since had two good years of legal trade, with the prospect of enormous growth. As Pedro saw Inmarsat as a niche market and reacted well to it, the same outlook has been given to VSAT, it is the next logical step in the equation. The Year 1 will indeed be an odyssey.

Past Performance
1998 1999 2000
Sales $184,251 $667,425 $1,748,654
Gross Margin $86,700 $195,887 $507,110
Gross Margin % 47.06% 29.35% 29.00%
Operating Expenses $77,890 $185,531 $620,772
Collection Period (days) 64 38 0
Inventory Turnover 0.00 0.00 0.00
Balance Sheet
1998 1999 2000
Current Assets
Cash $10,257 $11,773 $30,776
Accounts Receivable $10,518 $41,447 $108,591
Inventory $59,310 $35,279 $96,176
Other Current Assets $18,000 $22,231 $32,800
Total Current Assets $98,085 $110,730 $268,344
Long-term Assets
Long-term Assets $14,858 $25,489 $43,586
Accumulated Depreciation $1,500 $2,750 $7,250
Total Long-term Assets $13,358 $22,739 $36,336
Total Assets $111,442 $133,469 $304,680
Current Liabilities
Accounts Payable $5,263 $23,068 $34,678
Current Borrowing $0 $5,000 $5,000
Other Current Liabilities (interest free) $0 $0 $10,000
Total Current Liabilities $5,263 $28,068 $49,678
Long-term Liabilities $20,000 $1,500,000 $6,000,000
Total Liabilities $25,263 $1,528,068 $6,049,678
Paid-in Capital $290,000 $450,000 $140,000
Retained Earnings ($202,391) ($1,848,186) ($5,889,869)
Earnings ($1,429) $3,587 $4,871
Total Capital $86,180 ($1,394,599) ($5,744,998)
Total Capital and Liabilities $111,442 $133,469 $304,680
Other Inputs
Payment Days 45 45 45
Sales on Credit $60,000 $250,000 $0
Receivables Turnover 5.70 6.03 0.00

2.3 Company Locations and Facilities

Blue Sky Satellite Communications is located in Bedfordview,South Africa. It is only 15 minutes from the Johanessburg International Airport, and 15 minutes from Sandton, a suburb of Johanessburg.