Pita Pal

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Sandwich Restaurant Business Plan

Executive Summary

Pita Pal is a new restaurant that serves fresh and healthy pita sandwiches. Strategically located in downtown Washington, PA, Pita Pal will quickly become the premier lunch destination downtown, serving locals and students. Pita Pal will attract 35% new customers a year after the second year and will reach profitability by the end of year two.

Keys to Success
Pita Pal has identified three keys that will be instrumental in its success. The first is the design and implementation of strict financial controls, which will be important, since the restaurant industry is quite competitive. The second requirement is that it offers high-quality fresh and healthy food to clearly stand out from the competition. The last key is the need to ensure proper visibility. Pita Pal must have a effective, targeted marketing campaign to support the opening of the store in order to ensure enough business.

Food
Pita Pal will offer the community an exciting menu of pita sandwiches, salads, deserts and coffee beverages. Pita bread, Middle Eastern flat bread, is used as a healthy, tasty foundation for a variety of sandwiches. The customers will have the choice of Middle Eastern filling such as Hummus and Tabouli or more traditional American filling.

Management
Pita Pal will be lead by Steve Jones, a veteran of the restaurant industry. Steve worked for his parents at the family's restaurant for several years before moving on to work in one of Washington's finest restaurants while in college, as well as participating in Washington and Jefferson's Entrepreneurship Program.

Through a combination of extensive business experience, valuable academic course work, and the award of a starter loan from the school's Entrepreneurship Program, Steve will develop a profitable niche lunch restaurant. Sales for year two and three are $145,299 and $203,676 respectively. Profitability will be reached by the end of year two.

1.1 Mission

It is Pita Pal's mission to offer the finest, healthiest and best tasting pita sandwiches in Washington, PA. Pita Pal will offer the finest customer service, no customer will leave who is dissatisfied.

1.2 Keys to Success

  • Employ strict financial controls. This is extremely important in a retail food establishment.
  • Offer the highest-quality lunch time fare.
  • Ensure sufficient visibility. A strong marketing campaign required.

1.3 Objectives

  • To become the premier sandwich shop in downtown Washington, PA.
  • To continually draw students off campus for lunch at a rate of 35% new customers per year after the second year.
  • To become profitable within the first two years.