Catering Company Business Plan

Fressen Catering

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Executive Summary

Fressen Catering is a kosher catering company that serves the Philadelphia market.  Fressen offers creative, colorful, and unusual food options for kosher as well as the traditional standbys.  The service offerings are quite a change relative to the existing kosher catering market which is quite stagnant.  Most people make the incorrect assumption that kosher food means ordinary, boring food.  This assumption prevails throughout the Jewish community so there is not much demand for new offerings.

Fressen catering will inject new life into the kosher catering market, leveraging Chef Susan Cheflly's culinary skills to develop creative new catering options.  Susan's advanced skills, industry insight, and a great market opportunity will allow Fressen Catering to reach profitability by month 11 and generate $395,000 in revenues for year three.

1.1 Objectives

The objectives for the first three years of operation include:

• To create a service-based company whose primary goal is to exceed customer's expectations.
• To increase the number of client's served by 20% per year through superior service.
• To develop a sustainable start-up business.
• To develop enough cash flow to pay all salaries as well as grow the business.

1.2 Mission

Fressen Catering's mission is to provide the customer with the finest kosher catering.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.

1.3 Keys to Success

The key to success is to meet and exceed the customer's needs in terms of quality of food and excellence of service.