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Coffeehouse Business Plan

Dark Roast Java

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Products

Dark Roast Java sells high-quality specialty coffee beverages, tea, juice, water, soft drinks, pastries, chocolates and gift items. Despite being an upscale coffeehouse, our prices are in line with the leading national chains.

3.1 Vendors

  • Coffee roasting is provided by Grizzly Mountain Coffee Company, Pleasantville.

  • Tea is primarily supplied by Harney & Sons Tea, Connecticut.

  • Our water vendor is Crystal Geyser, St. Helena, CA

  • Juices are provided by Longhorn Orchards, Corpus Cristi, TX (fresh orange juice and lemonade) and Genesis Juice, Eugene, OR

  • Pastries are provided by local Pleasantville companies such as D'Angelo's Bakery, Pleasantville Biscotti and Pleasantville Cheesecake.

  • Chocolates and cocoa are from Ghirardelli Chocolate Company, San Francisco, Bellagio, Los Angeles and Black Forest Chocolates, Arnold, CA

  • Gift items are from various vendors

  • Soft drinks are provided by Sprecher's Brewery, Milwaukee, WI, and Thomas Kemper Soda, Seattle, WA

3.2 The Dark Roast Java Menu

The Dark Roast Java menu sets us apart from other coffeehouses, giving us a competitive edge.

  • We offer six groups of drinks—coffee, tea, Italian sodas, smoothies, juice and cocoa—with several choices within each group. This enables us to provide more variety than our competitors while keeping the preparation of the drinks easy to execute.

  • We are taking advantage of the immense popularity of flavored drinks and Chai tea by offering a product mix that includes items the other coffeehouses don't carry as well as more familiar drinks.

  • We are the only coffeehouse to have a wide range of gourmet hot cocoa.

  • Dark Roast Java offers several smoothie drinks and Italian sodas.

  • We carry the highest quality fresh juices.

Prices have been determined after a thorough analysis of all food costs for every item in each drink. In some cases, an average price has been calculated and applied to all similar drinks in order to keep the menu from confusing the customer.

3.2.1 Coffee and Espresso Drinks

COFFEE

Coffees of the day:  Dark Roast Java Blend, Riviera Roast, and Molokai Swiss water process DeCaf.

$1.60 Regular  $1.85 Large

ESPRESSO

Name Description Regular Large
Espresso A double shot of straight espresso. $1.75 Double
Caffe Americano Espresso combined with hot water, a gourmet brewed coffee. $1.85 $2.25
Cappuccino Espresso with a smooth topping of milk foam. $2.50 $3.50
Caffe Latte  Espresso combined with steamed milk, topped with a small amount of velvety milk foam. $2.75 $3.25
Caffe Mocha  A Caffe Latte combined with Ghirardelli chocolate, topped with whipped cream and chocolate shavings. $3.00 $3.75
Espresso Macchiato A straight shot of espresso topped with a spoonful of rich milk foam. $1.75 $2.50
Espresso Con Panna A straight shot of espresso topped with a generous dollop of whipped cream. $1.75 $2.50
Espresso Latte Breve Our famous latte made even more creamy with half and half. $2.50 $3.50
Espresso "Red Eye" Espresso combined with our gourmet coffee of the day to get your day going. $2.00 $2.75

COFFEE DRINKS

Name Description Small Large
The Banana Nut Java

Coffee. Warm milk. Banana, macadamia nut and vanilla syrups. Topped with whipped cream and cinnamon dusting.

$2.75 $3.75
The Cafe Milano Coffee. Warm milk. Amaretto and vanilla syrups topped with whipped cream and almonds. $2.75 $3.75

FLAVORED ESPRESSO DRINKS
All flavored drinks feature quality Monin and Ghirardelli syrups.

Name Description Regular Large
Vanilla Cappuccino Cappuccino made with vanilla flavored milk foam. $2.50 $3.50
Vanilla Latte A Caffe Latte with vanilla essence added. $3.00 $4.25
White Chocolate Latte Espresso, white chocolate flavoring and steamed milk topped with velvety foam and white chocolate shavings. $3.00 $4.25
The 50/50 Latte Espresso. Vanilla and orange syrups, steamed milk and whipped cream topping. $3.00 $4.25
The Raspberry Mocha Latte Coffee. Raspberry and chocolate syrups. Half and half. Whipped cream topping. $3.25 $4.50
Chai Latte Espresso. Chai. Steamed milk and whipped cream. $3.00 $4.25

HOT COCOA DRINKS
All hot cocoa drinks are $2.75

Name Description

French Vanilla Cocoa

Hot cocoa with vanilla and whipped cream.
White Chocolate Cocoa Hot cocoa with white chocolate and whipped cream.
Chocolate Truffle Cocoa Rich dark hot cocoa with whipped cream topping.
Holiday Spice Cocoa Rich hot cocoa and holiday spices. Topped with whipped cream.
Peppermint Cocoa Rich chocolate and refreshing peppermint. Topped with whipped cream.
Ovaltine Ovaltine Chocolate Malt and milk.

SMOOTHIES
All smoothies are $3.75

Name Description
The Espresso Chocolate Malt A chocolate malt for grownups.
The Double Dutch Chocolate Smoothie Very chocolatey!
The Mocha Smoothie An all-time favorite.
The Vanilla Smoothie Rich natural vanilla flavor.
50/50 Smoothie (Orange and Vanilla) A 50's favorite.

3.2.2 Teas

ICED TEAS

Classic American Iced Tea, just like you remember as a kid.
$1.50 Small, $1.75 Medium, $2.00 Large

HOT TEA
$1.50 Regular

  • Earl Grey
  • English Breakfast
  • Peppermint
  • Herb Apricot
  • Earl Grey Lavender
  • Darjeeling
  • Formosa Oolong
  • Golden Flowers Herbal
  • Herbal Lemon
  • Tropical Green

CHAI TEAS (hot or ice blended)

Chai Original (regular or decaf):    $2.00 Regular  $3.00 Large

Vanilla Chai:     $2.00 Small $2.50 Medium  $3.00 Large

3.2.3 Juices

Name Description Regular Large
Fresh squeezed orange juice Exclusively from Longhorn Orchards, Corpus Cristi, TX $1.50 $2.75

Old-fashioned Lemonade

Made fresh daily from Pleasant County lemons. $1.50 $2.75
Genesis Juice Protein Boost, Green Machine, Mango and Guava. $2.95
Martinelli's Apple Juice (regular and sparkling) A San Francisco favorite. $2.00
Crystal Geyser Juice Squeeze $2.50

3.2.4 Italian Sodas

ICED ITALIAN SODAS
Sparkling spring water, flavoring and ice. Blended or on the rocks.

Medium $1.50,  $2.25 Large

  • Orange Soda
  • Strawberry Soda
  • Lemon Soda
  • Cherry Soda
  • Raspberry Soda
  • Cream Soda (made with half & half)
  • Peach Soda
  • Kiwi Soda
  • Melon
  • Apple

SPECIALTY ITALIAN SODAS
All $1.75 Regular, $2.50 Large

Name Description
The Dreamsicle Soda Sparkling spring water, ice, half and half, vanilla and mandarin orange syrups.
Cherry Vanilla Soda Sprite, ice, cherry and vanilla syrups.
The Chocolate Soda Our version of an egg cream.

3.2.5 Other Drinks

Name Description Price
Geyser Peak Natural Spring Water From Northern California mountain springs. $1.25
Soft drinks from Sprecher's, Stewart's and Thomas Kemper. Root beer, Orange Cream, Ginger Ale, Vanilla Cream and Key Lime. $1.50
Crystal Geyser Tejava Tea $2.50

RockStar Energy Drink

$2.00
Orangina Citrus Drink

$2.00

 

3.2.6 Snacks and Pastries

Item Price
Pleasantville Cheesecake, made just for us by Pleasantville Cheesecake Company. $2.00
Fresh scones, hot from the oven. $1.75
Bagels $1.00
Brownies $2.00
Blueberry Muffins $2.00
Croissants $2.00
Black Forest chocolate-covered espresso beans $4.00
Best Ever Bakery Fancy Cookies $1.75

3.2.7 Deli Items

Item Price
Sandwiches:  Turkey, Roast Beef, Ham and Salami. $6.75
Soup $3.50
Quiche $4.50

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