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Nightclub Business Plan

The Spot

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Strategy and Implementation Summary

5.0 Strategy and Implementation Summary

Our strategy is simple, we intend to succeed by giving our core customers (college-age women) exactly what they want in a nightclub.

5.1 Competitive Edge

There are three elements to The Spot's competitive edge.

The first is the location which is in easy walking distance for the entire university community. The area around The Spot is already a regular place students gather to socialize in the evening.

The second is the exceptional management team that has extensive experience and success managing nightclubs and bars.

The third is our focus on attracting our core customer in every aspect of our planning. The Spot will have the following to attract and retain our core customers:

• A larger ladies room area. Beyond its traditional uses, it's also a place of social gathering and conversation. As a result, we will add additional square footage to this part of the venue including a couch, TV, music, and plenty of social space.
• Floor design. No doubt, females are more observant of design, and the impression it conveys, than males are. Therefore, careful consideration will be put into everything from colors, to fabrics, and materials.
• Music. This is a critical one. We will hire DJs who have the best satisfaction rate with the female clientele.

5.2 Sales Strategy

There will be a grand opening weekend March of 2002, which the cover charge will be waved for all women customers. We will then establish a traditional Ladies Night, every wednesday.

The cover charge will be $10. This is cheaper than the downtown clubs.

Our sales strategy is to open earlier and provide entertainment to bring in an early crowd before 10 P.M. Comedians and Comedy Acts will be booked into the early evening time slot. We will also have contests sponsored by businesses and products that are marketing to our core customers.

5.2.1 Sales Forecast

As the following table shows, we intend to deliver sales of $550K in the first year, and double that by the third year of the plan.

Sales Forecast

Sales Forecast
	2002	2003	2004
Unit Sales
Cover	19,500	36,000	42,000
Drinks	56,000	68,000	75,000
Food	14,000	25,000	33,000
Entertainment	13,600	17,000	22,000
Total Unit Sales	103,100	146,000	172,000
Unit Prices	2002	2003	2004
Cover	$10.00	$10.00	$10.00
Drinks	$3.00	$3.00	$3.00
Food	$7.00	$7.00	$7.00
Entertainment	$8.00	$8.00	$8.00
Sales
Cover	$195,000	$360,000	$420,000
Drinks	$168,000	$204,000	$225,000
Food	$98,000	$175,000	$231,000
Entertainment	$108,800	$136,000	$176,000
Total Sales	$569,800	$875,000	$1,052,000
Direct Unit Costs	2002	2003	2004
Cover	$0.00	$0.00	$0.00
Drinks	$0.75	$0.80	$0.86
Food	$2.45	$2.62	$2.81
Entertainment	$4.00	$4.28	$4.58
Direct Cost of Sales
Cover	$0	$0	$0
Drinks	$42,000	$54,570	$64,401
Food	$34,300	$65,538	$92,565
Entertainment	$54,400	$72,760	$100,751
Subtotal Direct Cost of Sales	$130,700	$192,868	$257,717

Sales Monthly