Plan Outline |
Retail Tennis Shop Business PlanTennis Master Pro Shops, Inc.This sample business plan can be edited directly in Business Plan Pro software.
  Executive SummaryTennis Master Pro Shops, Inc. operates retail tennis stores known as Tennis Master Pro Shops. Each retail location markets indoor tennis instruction and custom racket fitting. These two primary revenue streams are both high in profit margin and low in inventory requirements. Custom fitted rackets are made on site from components and are marketed under the "Tennis Master" brand name. Tennis instruction and training are conducted by in-store staff under the direction of a USTA professional at each store. A Tennis Master Pro Shop is 5,000 square feet and includes two virtual reality tennis simulators, two computer swing analysis systems, a racket fitting analysis system, and four additional practice court and net combinations. Private label and brand name tennis merchandise are also included in the product mix. Tennis Master forecasts growth from its current 15 stores to a cumulative total of 380 stores over the next three years. Ten stores will be company owned and the remainder will be franchised. Forty "Master Franchise" licenses will be sold to qualified regional marketers in order to achieve the high rate of growth targeted by this expansion plan. Tennis Master franchise operations and company owned stores will all be included under the corporate umbrella of Tennis Master Pro Shops, Inc. Combined revenues are forecast to be $6.8 million in Year 1, $14.3 million in Year 2, and $23 million in Year 3. Profits are expected to be $1.8 million in Year 1, increase to $5 million in Year 2, and reach $9.3 million in Year 3. Margins will also increase over the same time frame from 26.7% to 40.3%. These highlights of the over-all plan are illustrated in the chart below: 
1.1 ObjectivesTennis Master has the objective of becoming the nation's largest retail indoor training facility. We are targeting 400 retail locations as our ultimate goal. Forty "Master Franchises" have been targeted, each with ten retail stores in a "Master Group." Roll-out by year is as follows:
A table illustrating this expansion plan is in Appendix "D" (Note: this is a customer-included appendix; not part of a standard business plan). The over-all retail objective for each store is to achieve 25% utilization of available training time. All the projections in this plan are based on timed growth up to the 25% utilization level. The attainment of this level of utilization will produce highly profitable retail stores. The combination of profitable stores and successful franchise sales will be essential to the success of the plan. 1.2 MissionTennis Master Pro Shops, Inc. strives to offer the finest indoor tennis training available. We seek to promote the enjoyment of the game of tennis by helping tennis enthusiasts of all levels play better tennis. We will deliver this product by individual instruction in tennis fundamentals and individual fitting of a tennis player's equipment. We offer all of our products and services at times and locations convenient to our customers. Tennis Master Pro Shops, Inc. pledges to offer an outstanding business opportunity to our franchisees and to deliver at all times the training and ongoing support outlined in our franchise program. 1.3 Keys to SuccessThe keys to success in Tennis Master's business are:
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