The House of Pine

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Retail Furniture Manufacturer Business Plan

Company Summary

The House of Pine will offer customized, ready-to-finish pine furniture that's hand made and surprisingly affordable. Our target customers are young families and young adults with modest incomes who are looking for the same selection and quality that the high-end customer receives. Each piece is handcrafted from the finest pine and built to last for generations.

2.1 Company Ownership

The House of Pine is owned by Richard Putnam. Richard has over 10 years of experience in furniture manufacturing.

2.2 Company Locations and Facilities

The House of Pine will be centrally located in the industrial section of the Richmond Metro area.

2.3 Start-up Summary

The House of Pine's start-up costs consists mostly of furniture manufacturing equipment and transport containers. Richard Putnam will invest $50,000.  In addition, he will secure a $130,000 loan.

Start-up Expenses
Legal $1,000
Stationery etc. $200
Insurance $1,000
Rent $2,000
Expensed Equipment $60,000
Total Start-up Expenses $64,200
Start-up Assets
Cash Required $5,800
Start-up Inventory $50,000
Other Current Assets $0
Long-term Assets $60,000
Total Assets $115,800
Total Requirements $180,000
Start-up Funding
Start-up Expenses to Fund $64,200
Start-up Assets to Fund $115,800
Total Funding Required $180,000
Non-cash Assets from Start-up $110,000
Cash Requirements from Start-up $5,800
Additional Cash Raised $0
Cash Balance on Starting Date $5,800
Total Assets $115,800
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $130,000
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $130,000
Planned Investment
Richard Putnam $50,000
Other $0
Additional Investment Requirement $0
Total Planned Investment $50,000
Loss at Start-up (Start-up Expenses) ($64,200)
Total Capital ($14,200)
Total Capital and Liabilities $115,800
Total Funding $180,000