Dollar Store

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Retail Discount Store Business Plan

Executive Summary

The Dollar Store is a start-up retail store in Bend, Oregon that provides interesting merchandise options at bargain prices. Financing will come from the private investments of owners Ted Brinkman and Jim Spencer. They will donate equity that will be cleared at the end of 36 months. Dividends will be paid quarterly on the outstanding equity.

The Dollar Store will be incorporated as an LLC corporation. This will shield the owners from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their personal investments. The majority owner Ted Brinkman, will contribute from his personal savings toward this business venture. With an agressive marketing plan The Dollar Store expects to experience steady growth as it becomes more familiar to the general public.

With the financing in place The Dollar Store will be able to successfully open and maintain operations through year one. The large capital investments of the owners will provide the public with a unique and innovative store that will cater to the needs of those on fixed incomes such as low income families, the elderly, and the large student population in the Bend area. The successful operation of the Dollar Store will provide a customer base that will allow it to be self-sufficient.

1.1 Objectives

  1. To provide a wide range of merchandise at reasonable prices.
  2. To achieve a healthy profit margin within the first year.
  3. To achieve a modest net profit by year two.
  4. To be an active and vocal member of the community, and provide continual re-investment through participation in community activities and financial contributions.

1.2 Mission

The Dollar Store provides a variety of interesting merchandise options at bargain prices. Dedicated to customer service the Dollar Store will give its patrons the kind of service that is respectful and prompt. Employees of the Dollar Store will also be treated in a professional manner with a rewarding work environment and fair compensation. The Dollar Store wants each customer to feel as though he/she has gotten Fifth Avenue treatment at a bargain price.

1.3 Keys to Success

To succeed in this business we must:

  • Sell a broad range of products.
  • Provide for the satisfaction of 100% of our customers.
  • Be an active member of the community.
  • Encourage customer input.