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SIC 7011 Hotels, Rooming Houses, Camps, and Other Lodging Places - Hotels and motels

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Resort Hotel Ski Lodge Business Plan

Silver Bear Lodge

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Market Analysis Summary

Resort hotel development and operation in the Bear Valley Resort area has been very profitable and successful due to the economic upturn experienced in the early and mid 90's. Time-share / resort hotel development and investments into ski resorts nationwide are currently going strong. In the past two years, sales of time-shares in the Bear Valley Resort area have increased by over 35 percent. There are forty condominiums, lodges, inns and hotels within two miles of the resort. Each year, room occupancy is close to 100% during the peak skiing season. New construction is planned in the spring for two condo complexes and a hotel.

4.1 Market Segmentation

Our customers can be broadly divided into two groups:

• Skiers. The Bear Valley Resort area is quickly becoming one of the best ski resorts in the U.S. The resort is located 36 miles from Richmond International Airport and is easily accessible.

• Summer Visitors. During the summer months, the Bear Valley Resort area is a beautiful wilderness retreat with over 50 hiking trails and other outdoor recreational activities.