RJ Wagner and Assoc. Realty

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Real Estate Brokerage Business Plan

Company Summary

RJ Wagner & Associates Realty, Inc., is a new company that provides high-level expertise in real estate sales in the state of Texas.  It will focus initially on homesellers and homebuyers, as well as in-house sales agents. Our customer service philosophy is unique. In a philosophic sense, RJ Wagner & Associates Realty, Inc., has three distinct customer groups: sellers, buyers, and agents.

Sellers of real property are our first customers. Listers of properties (sellers) pay commissions from the sale of their property and are the direct clients of the real estate brokers. We will never lose our focus that clients who have retained RJ Wagner & Associates Realty, Inc., to list and sell their properties are our first obligation.

Our second real customer is the buyer of residential real estate. We will provide superior personal services to buyers.

Our third real customer is the licensed real estate sales agent. It is the agent's job to provide a professional service to both sellers and buyers, specifically in this order. Therefore, it is the direct responsibility of RJ Wagner & Associates Realty, Inc., to provide service to our sales agents.

As it grows, it will take on new agents providing them with a highly competitive commission earnings, as well as providing them with a support service that will allow for more productive time in order to gain clients at a faster pace.  Hence motivating productive licensed agents in the real estate arena. As it grows, it will look for additional marketing techniques to offer clientele and serve the public in the high standards handed down by the Texas Real Estate Commission.

2.1 Company Ownership

RJ Wagner & Associates Realty, Inc., has been formed as an S corporation domiciled in the state of Texas.  This corporation is capitalized by one single stockholder and one principal investor, the owner and broker of this firm, Regina J. Wagner.  

2.2 Start-up Summary

Our start-up costs are outlined in the following chart. Said start-up costs derive from website design, office equipment, main computer station (complete with all realtor information for agent usage), stationery, legal costs, furnishings, office advertising and services, and expenses associated with opening our first office.  The start-up costs are to be financed by direct owner investment and credit. The assumptions are shown in the following table and chart.

Lease office space averages $1.10 - 1.60 per square foot to equal an approximate of $1,500 per month, plus utilities, for efficient leased office space.  Commercial lease will be for a three to five year agreement with the first month and a security deposit equal to the monthly lease rate payable at the time of lease start date. 

Start-up Funding
Start-up Expenses to Fund $23,244
Start-up Assets to Fund $36,756
Total Funding Required $60,000
Non-cash Assets from Start-up $27,000
Cash Requirements from Start-up $9,756
Additional Cash Raised $0
Cash Balance on Starting Date $9,756
Total Assets $36,756
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $10,000
Other Current Liabilities (interest-free) $0
Total Liabilities $10,000
Planned Investment
Investor 1 $20,000
Investor 2 $20,000
Other $10,000
Additional Investment Requirement $0
Total Planned Investment $50,000
Loss at Start-up (Start-up Expenses) ($23,244)
Total Capital $26,756
Total Capital and Liabilities $36,756
Total Funding $60,000
Start-up Expenses
Legal/Incorporating $930
Better Business Bureau Fee $399
Stationery etc. $2,000
Brochures $1,000
Mailings/Postal $1,000
Advertising $2,500
Company Yard Signs $1,300
Insurance $225
Answering Service $200
Website Design $440
Utilities Start Up $250
Rent $3,000
Expensed equipment/Computer/Copier $3,000
Office Furnishings/Lease or Used $4,000
Office Supplies $1,000
Other/Miscellaneous $1,000
Business Software $1,000
Total Start-up Expenses $23,244
Start-up Assets
Cash Required $9,756
Other Current Assets $20,000
Long-term Assets $7,000
Total Assets $36,756
Total Requirements $60,000