PRfect Greens

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Public Relations Business Plan

Company Summary

PRfect Greens is an environmental public relations consultancy firm that specializes in working with companies that are typically perceived by the public as anti-environmental.

PRfect Greens is a partnership of two industry PR veterans, Birk Grunola and Arbor Hugger.

PRfect Greens will provide PR services to local, as well as regional firms, that are in need of immediate reactionary help, as well as long-term management.   

2.1 Company Ownership

PRfect Greens is a private partnership owned equally by Birk Grunola and Arbor Hugger.

2.2 Start-up Summary

The following equipment will be needed. Please note that those items which are considered assets to be used for more than a year will be labeled long-term assets and will be depreciated using G.A.A.P. approved straight-line depreciation method.

  • Two desks and chairs.
  • Two file cabinets. 
  • Two computer systems including one license of QuickBooks Pro, two licenses of Microsoft Office, a CD-RW, printer, digital camera and a DSL connection.
  • Burrelle's media directory.
  • Subscription to LexisNexis researching tools.
  • Website development.
Start-up Expenses
Legal $1,000
Stationery etc. $50
Brochures $100
Website development $1,000
Lexis Nexus subscription $300
Total Start-up Expenses $2,450
Start-up Assets
Cash Required $59,850
Other Current Assets $0
Long-term Assets $3,700
Total Assets $63,550
Total Requirements $66,000
Start-up Funding
Start-up Expenses to Fund $2,450
Start-up Assets to Fund $63,550
Total Funding Required $66,000
Non-cash Assets from Start-up $3,700
Cash Requirements from Start-up $59,850
Additional Cash Raised $0
Cash Balance on Starting Date $59,850
Total Assets $63,550
Liabilities and Capital
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Planned Investment
Arbor $33,000
Birk $33,000
Additional Investment Requirement $0
Total Planned Investment $66,000
Loss at Start-up (Start-up Expenses) ($2,450)
Total Capital $63,550
Total Capital and Liabilities $63,550
Total Funding $66,000