4 Moons Pizzeria

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Pizzeria Franchise Business Plan

Company Summary

Established in 1958, 4 Moons Pizzerias are an award winning, "Home of the brick oven Pizza". They offer a comfortable, friendly ambience, with its new "Modern Pizzeria" design. The menu features pizza, hot calzones, strombollis, sandwiches, baked pastas, and fresh tossed salads. The pizza dough is made fresh everyday on site. Beverages include soft drinks, imported and domestic beer, micro brews, and an impressive wine list.  Food ingredients are the finest available including USDA Choice meats.

2.1 Company Ownership

We are an LLC,  limited liability company, with four managing owners holding an equal share (25%) and interest in the franchise.

  • Carol Mittani: General Managing Owner - Hands-on management of all daily restaurant and company operations.
  • Steve Solutrian: Vice Managing Owner / Sales and restaurant operations. Hands-on management of daily operations and sales trends.
  • Diane Solutrian: Vice Managing Owner / All office procedures. Hands-on management of daily operations.
  • Rikard Mittani: Vice Managing Owner / Marketing and future finances and investments. Hands-on management of daily operations.

2.2 Start-up Summary

We hope to take advantage of an existing structure located at 555 West Blue Plum Lane, at Lakeside Center. It is 2,828 square feet. We will remodel according to the Franchisor's designs to make our concept both visually and functionally suitable.

Construction is estimated at $214,630 - see attached "Franchisor's Construction Cost Sheet" for item breakdown.*

Start-up cash on hand is estimated for 3 months working capital, inventory, labor and rent.

Short-term assets include phone equipment, smallwares, booths, chairs, tables, pendants, sconces, and lighting.

Long-term assets include all kitchen equipment, POS system, and signage.

*Confidential and proprietary information omitted from this sample plan.

Start-up
Requirements
Start-up Expenses
Remodel Costs $214,630
Proscreen/Wallpaper-Menu Boards $3,644
Insurance $1,500
Franchise Fee $25,000
1st month rent $4,242
Drafting/Engineering $3,000
City fees/Misc costs $2,491
Beer and wine license $500
Training/travel $2,000
Utility start-up costs $5,000
Design $4,200
Total Start-up Expenses $266,207
Start-up Assets
Cash Required $87,286
Start-up Inventory $10,000
Other Current Assets $41,775
Long-term Assets $99,732
Total Assets $238,793
Total Requirements $505,000