The westside is a growing middle-class area with 25,000 residents. A majority of these residents are families of four or more. The average income for the area is $38,000. The boom in the area is primarily in response to new employment opportunities in the city's Westside Industrial Park. Businesses that traditionally do well with this population have demonstrated the potential for Tsunami Pizza. A neighbor of Tsunami Pizza, Magic Videos, has been in operation in the area for a little over a year. Magic Videos is the closest video store serving the westside area. Their sales have grown by 40% due to its location and the absence of direct competition in the westside.
With continued growth in the area, opportunities to serve the westside residents will increase. The company will sell predominantly to individuals, but it will also accept some catering jobs to individual parties and company functions in the westside.