Ladies Only Fitness

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Physical Fitness Gym Business Plan

Strategy and Implementation Summary

Ladies Only Fitness will market through the numerous beauty salons, tanning salons and women's boutiques located in southwest Mapleton.  The club will market to young mothers through clothing shops catering to young children.  Ladies Only Fitness will offer the first membership month free.

5.1 Competitive Edge

The competitive advantage of Ladies Only Fitness is the environment that is created in the facility.  Women feel more relaxed and comfortable in a program that is focused solely on them.  In addition, we have designed the childcare center to be visible from the main workout floor.  A young mother can watch her child play in the center while working out.

5.2 Sales Forecast

Ladies Only Fitness anticipates that sales will be slow for the first and second month of operation, due to our "first month free" promotion. After that point, sales will increase as new members pay for their membership fees.

The following is the sales forecast for three years.

Sales Forecast
Year 1 Year 2 Year 3
Sales
Memberships $124,000 $150,000 $190,000
Personal Trainers $120,000 $150,000 $190,000
Total Sales $244,000 $300,000 $380,000
Direct Cost of Sales Year 1 Year 2 Year 3
Memberships $0 $0 $0
Personal Trainers $0 $0 $0
Subtotal Direct Cost of Sales $0 $0 $0