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SIC 7991 Amusement and Recreation Services - Physical fitness facilities

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Physical Fitness Gym Business Plan

Ladies Only Fitness

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Market Analysis Summary

Mapleton is a city on the move. The population has grown by 10% each year for the past three years. The current population of Mapleton is 600,000.

Most importantly, the growth has been fueled by the increased employment in the city's high-tech companies.  This has attracted a type of professional that is the target customer for the Ladies Only Fitness.  The women we are targeting are looking for a different type of fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.

Another target group is young mothers who are looking for a club that will fit their needs and keep their children close.  Ladies Only Fitness has designed the facility so that the child care center can be seen by anyone working in the main exercise room.  We believe that changes like that will be seen as welcome extras that will bring new members.

4.1 Market Segmentation

Ladies Only Fitness will focus on two customer groups:

• Young urban professional women;
• Young mothers with children (ages new born to three years of age).