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SIC 7991 Amusement and Recreation Services - Physical fitness facilities

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Physical Fitness Gym Business Plan

Ladies Only Fitness

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Executive Summary

Ladies Only Fitness is a women-only health club that creates a personalized environment for women to pursue their fitness goals.  We have the best equipment and the best training program in this arena. We prepare our clients for success!  We have the best weight-management program.  Positive Lifestyle Systems is a truly responsible, effective, weight-management program. We offer this program with confidence. It is unbeatable.

Ladies Only Fitness' focus is the urban professional woman who has a very active life and very little time to spend on fitness.  We also focus on young mothers who are looking for a fitness environment that is focused on their unique needs.

Ladies Only Fitness is located in the Southtowne Center in southwest Mapleton.  The area is upscale and affluent and has a number of health clubs, but none that serve women only. Currently, there are 80,000 residents living in southwest Mapleton.  The Southtowne Center is the central shopping facility in the area and is conveniently located, with plenty of parking.

Joan Sullivan, co-owner of Ladies Only Fitness, has worked in the area's clubs for the past fifteen years.  She has created Ladies Only Fitness in order to fill a need she has seen in fitness services provided to women over the years.

From the selection of workout machines to the organization of the child care center, Ladies Only Fitness will create a supportive experience that will bring in new members by word of mouth.

1.1 Mission

The mission of Ladies Only Fitness is the following:

• Create a woman-focused workout environment that promotes confidence in our clients.
• Promote the success of our clients in meeting their fitness goals.
• Celebrate their successes and help them set new fitness goals.

1.2 Objectives

The objectives of Ladies Only Fitness are the following:

• Exceed 60% class capacity by the end of the first year of operation.
• Acquire 200+ memberships by the end of the first year of operation.
• Increase membership by 20% by the end of the second year of operation.