Our website will be developed by ACE Communications and will be up and running by December 2005. For high schoolers and others in our target market under 30, websites are the preferred way of finding information. Our website will be designed to appeal to high schoolers for their senior photos, to young mothers with new babies, and engaged couples who are seeking wedding photographs.
The site will have information on our other programs for the growing number of middle-aged female professionals who shop the net. The website address will be included in the yellow page ad, display ads and radio spots (since the name will be easy to remember) to draw people to the site.
We will register with the local Chamber of Commerce, which will include a link to our website from their own. We will hand out business cards with our URL and name at local high schools, especially targeting rising juniors who will need senior photos. We will advertise our website and address with fliers at local wi-fi cafes and clubs, especially those near schools and near where children's or baby products are sold.