Phoebe Peters has worked as an industrial photographer and freelance portrait photographer in Southern California for 10 years. She has found that personal customer relationships are the key to repeat business and will open Phoebe's Photo Studio in downtown Eugene, Oregon on that premise.
Phoebe's Photo Studio is a sole proprietorship owned by Phoebe Peters. It will open in a leased 800 square foot studio in downtown Eugene, Oregon.
Phoebe Peters is a graduate of Brooks Institute of Photography in Santa Barbara, California and is a member of the Professional Photographers of Oregon and the Professional Photographers of America. She has 10 years experience capturing the special moments of people's lives.
The total start-up requirements are broken down as follows:
Start-up expenses are itemized in the table.
Start-up current assets include:
Inventory of albums, mattes and frames $4,000
Cash on hand at start-up $10,770
Long-term assets required to start include:
2-1.4" Camera $5,000
Camera Digital Back $30,000
Electric Sign $3,000
Utilities and Deposits
Marketing Consultant: Ad design, etc.
Personnel Costs for December
Total Start-up Expenses
Other Current Assets
Company Locations and Facilities
We will open in an 800 square-foot studio at 100 Main Street, the heart of the commercial district with ample free parking. The space will be leased for three years beginning at $800 a month with cost-of-living adjustments made annually.
The studio will have a highly visible electric sign and a 20-foot wide display window visible to passing foot and auto traffic. Customers will enter a public area with a counter, samples of our photographs and albums, and couches for waiting. A separate playroom with props and other toys will accommodate children with sitting areas for parents, while a utility area off the back door will be set up to accommodate pets and their props. Children, pets and props can be brought into the photography studio for their photographs. An office and working area will be used for assembling the final product.