Phoebe's Photo Studio

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Photography Studio Business Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Portraits 0% 4 8 12 20 24 24 20 20 48 48 36 36
Family Photos On-Site 0% 1 2 3 4 5 5 5 6 12 24 18 24
Weddings 0% 0 0 1 2 4 5 4 4 4 4 2 2
Total Unit Sales 5 10 16 26 33 34 29 30 64 76 56 62
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Portraits $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Family Photos On-Site $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00 $200.00
Weddings $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00
Sales
Portraits $400 $800 $1,200 $2,000 $2,400 $2,400 $2,000 $2,000 $4,800 $4,800 $3,600 $3,600
Family Photos On-Site $200 $400 $600 $800 $1,000 $1,000 $1,000 $1,200 $2,400 $4,800 $3,600 $4,800
Weddings $0 $0 $2,500 $5,000 $10,000 $12,500 $10,000 $10,000 $10,000 $10,000 $5,000 $5,000
Total Sales $600 $1,200 $4,300 $7,800 $13,400 $15,900 $13,000 $13,200 $17,200 $19,600 $12,200 $13,400
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Portraits 10.00% $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00
Family Photos On-Site 10.00% $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Weddings 20.00% $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00 $500.00
Direct Cost of Sales
Portraits $40 $80 $120 $200 $240 $240 $200 $200 $480 $480 $360 $360
Family Photos On-Site $20 $40 $60 $80 $100 $100 $100 $120 $240 $480 $360 $480
Weddings $0 $0 $500 $1,000 $2,000 $2,500 $2,000 $2,000 $2,000 $2,000 $1,000 $1,000
Subtotal Direct Cost of Sales $60 $120 $680 $1,280 $2,340 $2,840 $2,300 $2,320 $2,720 $2,960 $1,720 $1,840
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Owner 0% $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Employee 0% $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $600 $1,200 $4,300 $7,800 $13,400 $15,900 $13,000 $13,200 $17,200 $19,600 $12,200 $13,400
Direct Cost of Sales $60 $120 $680 $1,280 $2,340 $2,840 $2,300 $2,320 $2,720 $2,960 $1,720 $1,840
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $60 $120 $680 $1,280 $2,340 $2,840 $2,300 $2,320 $2,720 $2,960 $1,720 $1,840
Gross Margin $540 $1,080 $3,620 $6,520 $11,060 $13,060 $10,700 $10,880 $14,480 $16,640 $10,480 $11,560
Gross Margin % 90.00% 90.00% 84.19% 83.59% 82.54% 82.14% 82.31% 82.42% 84.19% 84.90% 85.90% 86.27%
Expenses
Payroll $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Marketing/Promotion $1,000 $1,000 $1,000 $1,000 $1,000 $300 $300 $300 $300 $300 $300 $300
Depreciation $1,330 $1,330 $1,330 $1,330 $1,330 $1,330 $1,330 $1,330 $1,330 $1,330 $1,330 $1,330
Rent $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800 $800
Utilities $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Maintenance of Cameras and Equipment $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Offsite file backups and support $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60 $60
Software upgrades $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25 $25
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100 $100
Total Operating Expenses $6,965 $6,965 $6,965 $6,965 $6,965 $6,265 $6,265 $6,265 $6,265 $6,265 $6,265 $6,265
Profit Before Interest and Taxes ($6,425) ($5,885) ($3,345) ($445) $4,095 $6,795 $4,435 $4,615 $8,215 $10,375 $4,215 $5,295
EBITDA ($5,095) ($4,555) ($2,015) $885 $5,425 $8,125 $5,765 $5,945 $9,545 $11,705 $5,545 $6,625
Interest Expense $825 $817 $809 $801 $793 $785 $777 $769 $761 $753 $745 $737
Taxes Incurred ($2,175) ($2,011) ($1,246) ($374) $990 $1,803 $1,097 $1,154 $2,236 $2,886 $1,041 $1,367
Net Profit ($5,075) ($4,692) ($2,908) ($872) $2,311 $4,207 $2,560 $2,692 $5,218 $6,735 $2,429 $3,190
Net Profit/Sales -845.87% -390.97% -67.63% -11.19% 17.25% 26.46% 19.70% 20.39% 30.33% 34.36% 19.91% 23.81%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $600 $1,200 $4,300 $7,800 $13,400 $15,900 $13,000 $13,200 $17,200 $19,600 $12,200 $13,400
Subtotal Cash from Operations $600 $1,200 $4,300 $7,800 $13,400 $15,900 $13,000 $13,200 $17,200 $19,600 $12,200 $13,400
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $600 $1,200 $4,300 $7,800 $13,400 $15,900 $13,000 $13,200 $17,200 $19,600 $12,200 $13,400
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500 $3,500
Bill Payments $28 $852 $1,106 $2,427 $3,923 $6,279 $6,821 $5,612 $5,727 $7,182 $7,932 $4,956
Subtotal Spent on Operations $3,528 $4,352 $4,606 $5,927 $7,423 $9,779 $10,321 $9,112 $9,227 $10,682 $11,432 $8,456
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $960 $960 $960 $960 $960 $960 $960 $960 $960 $960 $960 $960
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $4,488 $5,312 $5,566 $6,887 $8,383 $10,739 $11,281 $10,072 $10,187 $11,642 $12,392 $9,416
Net Cash Flow ($3,888) ($4,112) ($1,266) $913 $5,017 $5,161 $1,719 $3,128 $7,013 $7,958 ($192) $3,984
Cash Balance $6,882 $2,769 $1,504 $2,417 $7,434 $12,595 $14,314 $17,442 $24,455 $32,413 $32,221 $36,205
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $10,770 $6,882 $2,769 $1,504 $2,417 $7,434 $12,595 $14,314 $17,442 $24,455 $32,413 $32,221 $36,205
Other Current Assets $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Total Current Assets $20,770 $16,882 $12,769 $11,504 $12,417 $17,434 $22,595 $24,314 $27,442 $34,455 $42,413 $42,221 $46,205
Long-term Assets
Long-term Assets $60,500 $60,500 $60,500 $60,500 $60,500 $60,500 $60,500 $60,500 $60,500 $60,500 $60,500 $60,500 $60,500
Accumulated Depreciation $0 $1,330 $2,660 $3,990 $5,320 $6,650 $7,980 $9,310 $10,640 $11,970 $13,300 $14,630 $15,960
Total Long-term Assets $60,500 $59,170 $57,840 $56,510 $55,180 $53,850 $52,520 $51,190 $49,860 $48,530 $47,200 $45,870 $44,540
Total Assets $81,270 $76,052 $70,609 $68,014 $67,597 $71,284 $75,115 $75,504 $77,302 $82,985 $89,613 $88,091 $90,745
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $817 $1,026 $2,299 $3,714 $6,050 $6,634 $5,423 $5,489 $6,914 $7,767 $4,777 $5,200
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $817 $1,026 $2,299 $3,714 $6,050 $6,634 $5,423 $5,489 $6,914 $7,767 $4,777 $5,200
Long-term Liabilities $100,000 $99,040 $98,080 $97,120 $96,160 $95,200 $94,240 $93,280 $92,320 $91,360 $90,400 $89,440 $88,480
Total Liabilities $100,000 $99,857 $99,106 $99,419 $99,874 $101,250 $100,874 $98,703 $97,809 $98,274 $98,167 $94,217 $93,680
Paid-in Capital $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Retained Earnings ($28,730) ($28,730) ($28,730) ($28,730) ($28,730) ($28,730) ($28,730) ($28,730) ($28,730) ($28,730) ($28,730) ($28,730) ($28,730)
Earnings $0 ($5,075) ($9,767) ($12,675) ($13,547) ($11,236) ($7,029) ($4,469) ($1,777) $3,441 $10,176 $12,604 $15,795
Total Capital ($18,730) ($23,805) ($28,497) ($31,405) ($32,277) ($29,966) ($25,759) ($23,199) ($20,507) ($15,289) ($8,554) ($6,126) ($2,935)
Total Liabilities and Capital $81,270 $76,052 $70,609 $68,014 $67,597 $71,284 $75,115 $75,504 $77,302 $82,985 $89,613 $88,091 $90,745
Net Worth ($18,730) ($23,805) ($28,497) ($31,405) ($32,277) ($29,966) ($25,759) ($23,199) ($20,507) ($15,290) ($8,554) ($6,126) ($2,935)