| Sales Forecast | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Unit Sales | |||||||||||||
| Portraits | 0% | 4 | 8 | 12 | 20 | 24 | 24 | 20 | 20 | 48 | 48 | 36 | 36 |
| Family Photos On-Site | 0% | 1 | 2 | 3 | 4 | 5 | 5 | 5 | 6 | 12 | 24 | 18 | 24 |
| Weddings | 0% | 0 | 0 | 1 | 2 | 4 | 5 | 4 | 4 | 4 | 4 | 2 | 2 |
| Total Unit Sales | 5 | 10 | 16 | 26 | 33 | 34 | 29 | 30 | 64 | 76 | 56 | 62 | |
| Unit Prices | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Portraits | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | $100.00 | |
| Family Photos On-Site | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | $200.00 | |
| Weddings | $2,500.00 | $2,500.00 | $2,500.00 | $2,500.00 | $2,500.00 | $2,500.00 | $2,500.00 | $2,500.00 | $2,500.00 | $2,500.00 | $2,500.00 | $2,500.00 | |
| Sales | |||||||||||||
| Portraits | $400 | $800 | $1,200 | $2,000 | $2,400 | $2,400 | $2,000 | $2,000 | $4,800 | $4,800 | $3,600 | $3,600 | |
| Family Photos On-Site | $200 | $400 | $600 | $800 | $1,000 | $1,000 | $1,000 | $1,200 | $2,400 | $4,800 | $3,600 | $4,800 | |
| Weddings | $0 | $0 | $2,500 | $5,000 | $10,000 | $12,500 | $10,000 | $10,000 | $10,000 | $10,000 | $5,000 | $5,000 | |
| Total Sales | $600 | $1,200 | $4,300 | $7,800 | $13,400 | $15,900 | $13,000 | $13,200 | $17,200 | $19,600 | $12,200 | $13,400 | |
| Direct Unit Costs | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Portraits | 10.00% | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 | $10.00 |
| Family Photos On-Site | 10.00% | $20.00 | $20.00 | $20.00 | $20.00 | $20.00 | $20.00 | $20.00 | $20.00 | $20.00 | $20.00 | $20.00 | $20.00 |
| Weddings | 20.00% | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 | $500.00 |
| Direct Cost of Sales | |||||||||||||
| Portraits | $40 | $80 | $120 | $200 | $240 | $240 | $200 | $200 | $480 | $480 | $360 | $360 | |
| Family Photos On-Site | $20 | $40 | $60 | $80 | $100 | $100 | $100 | $120 | $240 | $480 | $360 | $480 | |
| Weddings | $0 | $0 | $500 | $1,000 | $2,000 | $2,500 | $2,000 | $2,000 | $2,000 | $2,000 | $1,000 | $1,000 | |
| Subtotal Direct Cost of Sales | $60 | $120 | $680 | $1,280 | $2,340 | $2,840 | $2,300 | $2,320 | $2,720 | $2,960 | $1,720 | $1,840 | |
| Personnel Plan | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Owner | 0% | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 | $2,000 |
| Employee | 0% | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 | $1,500 |
| Total People | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Total Payroll | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | |
| Pro Forma Profit and Loss | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Sales | $600 | $1,200 | $4,300 | $7,800 | $13,400 | $15,900 | $13,000 | $13,200 | $17,200 | $19,600 | $12,200 | $13,400 | |
| Direct Cost of Sales | $60 | $120 | $680 | $1,280 | $2,340 | $2,840 | $2,300 | $2,320 | $2,720 | $2,960 | $1,720 | $1,840 | |
| Other Costs of Sales | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Total Cost of Sales | $60 | $120 | $680 | $1,280 | $2,340 | $2,840 | $2,300 | $2,320 | $2,720 | $2,960 | $1,720 | $1,840 | |
| Gross Margin | $540 | $1,080 | $3,620 | $6,520 | $11,060 | $13,060 | $10,700 | $10,880 | $14,480 | $16,640 | $10,480 | $11,560 | |
| Gross Margin % | 90.00% | 90.00% | 84.19% | 83.59% | 82.54% | 82.14% | 82.31% | 82.42% | 84.19% | 84.90% | 85.90% | 86.27% | |
| Expenses | |||||||||||||
| Payroll | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | |
| Marketing/Promotion | $1,000 | $1,000 | $1,000 | $1,000 | $1,000 | $300 | $300 | $300 | $300 | $300 | $300 | $300 | |
| Depreciation | $1,330 | $1,330 | $1,330 | $1,330 | $1,330 | $1,330 | $1,330 | $1,330 | $1,330 | $1,330 | $1,330 | $1,330 | |
| Rent | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | $800 | |
| Utilities | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Maintenance of Cameras and Equipment | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | $50 | |
| Offsite file backups and support | $60 | $60 | $60 | $60 | $60 | $60 | $60 | $60 | $60 | $60 | $60 | $60 | |
| Software upgrades | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Insurance | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | $25 | |
| Payroll Taxes | 15% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
| Total Operating Expenses | $6,965 | $6,965 | $6,965 | $6,965 | $6,965 | $6,265 | $6,265 | $6,265 | $6,265 | $6,265 | $6,265 | $6,265 | |
| Profit Before Interest and Taxes | ($6,425) | ($5,885) | ($3,345) | ($445) | $4,095 | $6,795 | $4,435 | $4,615 | $8,215 | $10,375 | $4,215 | $5,295 | |
| EBITDA | ($5,095) | ($4,555) | ($2,015) | $885 | $5,425 | $8,125 | $5,765 | $5,945 | $9,545 | $11,705 | $5,545 | $6,625 | |
| Interest Expense | $825 | $817 | $809 | $801 | $793 | $785 | $777 | $769 | $761 | $753 | $745 | $737 | |
| Taxes Incurred | ($2,175) | ($2,011) | ($1,246) | ($374) | $990 | $1,803 | $1,097 | $1,154 | $2,236 | $2,886 | $1,041 | $1,367 | |
| Net Profit | ($5,075) | ($4,692) | ($2,908) | ($872) | $2,311 | $4,207 | $2,560 | $2,692 | $5,218 | $6,735 | $2,429 | $3,190 | |
| Net Profit/Sales | -845.87% | -390.97% | -67.63% | -11.19% | 17.25% | 26.46% | 19.70% | 20.39% | 30.33% | 34.36% | 19.91% | 23.81% | |
| Pro Forma Cash Flow | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Cash Received | |||||||||||||
| Cash from Operations | |||||||||||||
| Cash Sales | $600 | $1,200 | $4,300 | $7,800 | $13,400 | $15,900 | $13,000 | $13,200 | $17,200 | $19,600 | $12,200 | $13,400 | |
| Subtotal Cash from Operations | $600 | $1,200 | $4,300 | $7,800 | $13,400 | $15,900 | $13,000 | $13,200 | $17,200 | $19,600 | $12,200 | $13,400 | |
| Additional Cash Received | |||||||||||||
| Sales Tax, VAT, HST/GST Received | 0.00% | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Other Liabilities (interest-free) | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Long-term Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Sales of Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| New Investment Received | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Received | $600 | $1,200 | $4,300 | $7,800 | $13,400 | $15,900 | $13,000 | $13,200 | $17,200 | $19,600 | $12,200 | $13,400 | |
| Expenditures | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Expenditures from Operations | |||||||||||||
| Cash Spending | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | $3,500 | |
| Bill Payments | $28 | $852 | $1,106 | $2,427 | $3,923 | $6,279 | $6,821 | $5,612 | $5,727 | $7,182 | $7,932 | $4,956 | |
| Subtotal Spent on Operations | $3,528 | $4,352 | $4,606 | $5,927 | $7,423 | $9,779 | $10,321 | $9,112 | $9,227 | $10,682 | $11,432 | $8,456 | |
| Additional Cash Spent | |||||||||||||
| Sales Tax, VAT, HST/GST Paid Out | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Other Liabilities Principal Repayment | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Long-term Liabilities Principal Repayment | $960 | $960 | $960 | $960 | $960 | $960 | $960 | $960 | $960 | $960 | $960 | $960 | |
| Purchase Other Current Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Purchase Long-term Assets | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Dividends | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | |
| Subtotal Cash Spent | $4,488 | $5,312 | $5,566 | $6,887 | $8,383 | $10,739 | $11,281 | $10,072 | $10,187 | $11,642 | $12,392 | $9,416 | |
| Net Cash Flow | ($3,888) | ($4,112) | ($1,266) | $913 | $5,017 | $5,161 | $1,719 | $3,128 | $7,013 | $7,958 | ($192) | $3,984 | |
| Cash Balance | $6,882 | $2,769 | $1,504 | $2,417 | $7,434 | $12,595 | $14,314 | $17,442 | $24,455 | $32,413 | $32,221 | $36,205 | |
| Pro Forma Balance Sheet | |||||||||||||
| Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | ||
| Assets | Starting Balances | ||||||||||||
| Current Assets | |||||||||||||
| Cash | $10,770 | $6,882 | $2,769 | $1,504 | $2,417 | $7,434 | $12,595 | $14,314 | $17,442 | $24,455 | $32,413 | $32,221 | $36,205 |
| Other Current Assets | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 |
| Total Current Assets | $20,770 | $16,882 | $12,769 | $11,504 | $12,417 | $17,434 | $22,595 | $24,314 | $27,442 | $34,455 | $42,413 | $42,221 | $46,205 |
| Long-term Assets | |||||||||||||
| Long-term Assets | $60,500 | $60,500 | $60,500 | $60,500 | $60,500 | $60,500 | $60,500 | $60,500 | $60,500 | $60,500 | $60,500 | $60,500 | $60,500 |
| Accumulated Depreciation | $0 | $1,330 | $2,660 | $3,990 | $5,320 | $6,650 | $7,980 | $9,310 | $10,640 | $11,970 | $13,300 | $14,630 | $15,960 |
| Total Long-term Assets | $60,500 | $59,170 | $57,840 | $56,510 | $55,180 | $53,850 | $52,520 | $51,190 | $49,860 | $48,530 | $47,200 | $45,870 | $44,540 |
| Total Assets | $81,270 | $76,052 | $70,609 | $68,014 | $67,597 | $71,284 | $75,115 | $75,504 | $77,302 | $82,985 | $89,613 | $88,091 | $90,745 |
| Liabilities and Capital | Month 1 | Month 2 | Month 3 | Month 4 | Month 5 | Month 6 | Month 7 | Month 8 | Month 9 | Month 10 | Month 11 | Month 12 | |
| Current Liabilities | |||||||||||||
| Accounts Payable | $0 | $817 | $1,026 | $2,299 | $3,714 | $6,050 | $6,634 | $5,423 | $5,489 | $6,914 | $7,767 | $4,777 | $5,200 |
| Current Borrowing | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 | $0 |
| Subtotal Current Liabilities | $0 | $817 | $1,026 | $2,299 | $3,714 | $6,050 | $6,634 | $5,423 | $5,489 | $6,914 | $7,767 | $4,777 | $5,200 |
| Long-term Liabilities | $100,000 | $99,040 | $98,080 | $97,120 | $96,160 | $95,200 | $94,240 | $93,280 | $92,320 | $91,360 | $90,400 | $89,440 | $88,480 |
| Total Liabilities | $100,000 | $99,857 | $99,106 | $99,419 | $99,874 | $101,250 | $100,874 | $98,703 | $97,809 | $98,274 | $98,167 | $94,217 | $93,680 |
| Paid-in Capital | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 | $10,000 |
| Retained Earnings | ($28,730) | ($28,730) | ($28,730) | ($28,730) | ($28,730) | ($28,730) | ($28,730) | ($28,730) | ($28,730) | ($28,730) | ($28,730) | ($28,730) | ($28,730) |
| Earnings | $0 | ($5,075) | ($9,767) | ($12,675) | ($13,547) | ($11,236) | ($7,029) | ($4,469) | ($1,777) | $3,441 | $10,176 | $12,604 | $15,795 |
| Total Capital | ($18,730) | ($23,805) | ($28,497) | ($31,405) | ($32,277) | ($29,966) | ($25,759) | ($23,199) | ($20,507) | ($15,289) | ($8,554) | ($6,126) | ($2,935) |
| Total Liabilities and Capital | $81,270 | $76,052 | $70,609 | $68,014 | $67,597 | $71,284 | $75,115 | $75,504 | $77,302 | $82,985 | $89,613 | $88,091 | $90,745 |
| Net Worth | ($18,730) | ($23,805) | ($28,497) | ($31,405) | ($32,277) | ($29,966) | ($25,759) | ($23,199) | ($20,507) | ($15,290) | ($8,554) | ($6,126) | ($2,935) |