Tall Drink of Water

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Pet Supplies Business Plan

Company Summary

Tall Drink of Water is a New York-based start-up company that is developing elevated pet feeder technology and designs that are unique in the pet products market in both form and function. Its elevated pet feeder products will be marketed to design professionals, pet care professionals, government agencies and individual consumers.

2.1 Company Ownership

Tall Drink of Water is privately owned by Tonya McClendon and will file for S-Corporation status.

2.2 Start-up Summary

Start-up expenses for the company total $31,200 and will be distributed as follows:

  • 52% – Product research and development: design fees, patent fees and prototyping.
  • 19% – Corporate brand development: website design, marketing materials and advertising.
  • 10% – Administrative costs: legal fees, licensing and other general administrative costs.
  • 19% – Home office: interior improvements, office equipment, software and miscellaneous purchases.

We will also need a small amount for start-up inventory ($1,000), and a $40,000 cash reserve on opening to cover operating costs for the first few months.

Start-up costs will be financed using a combination of owner investment and a 2-year Small Business Administration (SBA) loan.

Start-up Funding
Start-up Expenses to Fund $31,200
Start-up Assets to Fund $41,000
Total Funding Required $72,200
Non-cash Assets from Start-up $1,000
Cash Requirements from Start-up $40,000
Additional Cash Raised $0
Cash Balance on Starting Date $40,000
Total Assets $41,000
Liabilities and Capital
Current Borrowing $50,000
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $50,000
Planned Investment
Tonya McLendon $22,200
Other $0
Additional Investment Requirement $0
Total Planned Investment $22,200
Loss at Start-up (Start-up Expenses) ($31,200)
Total Capital ($9,000)
Total Capital and Liabilities $41,000
Total Funding $72,200
Start-up Expenses
Product Design $5,000
Prototyping $6,300
Patent Fees $5,000
Website Design $1,000
Marketing Materials: Brochures, Banners, Signs, Trade Show Materials $4,000
Advertising $1,000
Fees: Legal, Licensing, Insurance $2,700
Stationery $300
Home Office Interior Improvements $1,000
Home Office Equipment $1,000
Software $500
Miscellaneous purchases $500
Rent $1,700
Expensed Equipment $1,200
Total Start-up Expenses $31,200
Start-up Assets
Cash Required $40,000
Start-up Inventory $1,000
Other Current Assets $0
Long-term Assets $0
Total Assets $41,000
Total Requirements $72,200