Wishbone Pet Products

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Pet Products Manufacturer Business Plan

Web Plan Summary

Fusion Design
The Fusion Design website will be the virtual business card and portfolio for the company. It will highlight the product line and provide links to websites for each of the products. The graphic design of the website will correspond to the corporate identity graphic design.

Fetch
This website is part of the overall marketing mix. It will provide product information and service. It will have a commerce section to allow customers to purchase Fetch or replacement liner bags. The website needs to be simple and well-designed, and in keeping with the latest trends in user interface design. The graphic design of the website will correspond to the product identity graphic design.

Fetch
Because the target market for Fetch uses the Internet on a regular basis the website is an important part of the marketing plan. The website will have a commerce section to allow sales of scoops and replacement bags. Because this product requires replacement liner bags it is especially important that these be readily available. Advertising on the internet has not yet proven to be very effective and will not be aggressively pursued initially. Website awareness will be accomplished via more traditional forms of advertising and product purchases.

5.1 Website Marketing Strategy

The target market for Fetch™ uses the Internet on a regular basis. As such, the website is an important part of the marketing plan. It's primary purpose is to provide users a convenient source for replacement bags. Fetch™ can also be purchased via the website. In addition, it will provide product information and service. The website will be simple, well-designed, and in keeping with the latest trends in user interface design. The graphic design of the website will correspond to the corporate/product identity graphic design.

Website Marketing Strategy
Advertising on the Internet has not yet proven to be very effective and will not be aggressively pursued initially. Website awareness will be accomplished via more traditional forms of advertising and product purchases.

Development Requirements
Development of these websites will be outsourced. We will work closely with the selected website developer to develop a simple and well-designed site that satisfies the needs of Fetch's™ target groups. Site hosting and e-commerce transactions will be handled by the order fulfillment provider.

5.2 Development Requirements

Development of these websites will be outsourced. Fusion Design will work closely with the selected website developer to develop a simple and well-designed site that satisfies the needs of Fetch's target groups. Hosting and e-commerce transactions will be handled by the order fulfillment provider.