Adorable Pet Photography

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Pet Photography Business Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Unit Sales
Studio Portrait Sessions 0% 10 20 30 40 15 30 50 60 80 80 80 80
Holiday Location Promotions 0% 0 50 500 375 0 100 400 300 200 200 100 0
Pet Show Locations 0% 0 50 0 0 75 50 100 125 150 75 75 150
Home Portrait Sessions 0% 2 2 3 5 2 4 5 8 8 8 8 10
Total Unit Sales 12 122 533 420 92 184 555 493 438 363 263 240
Unit Prices Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Studio Portrait Sessions $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00 $50.00
Holiday Location Promotions $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Pet Show Locations $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00
Home Portrait Sessions $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Sales
Studio Portrait Sessions $500 $1,000 $1,500 $2,000 $750 $1,500 $2,500 $3,000 $4,000 $4,000 $4,000 $4,000
Holiday Location Promotions $0 $1,000 $10,000 $7,500 $0 $2,000 $8,000 $6,000 $4,000 $4,000 $2,000 $0
Pet Show Locations $0 $500 $0 $0 $750 $500 $1,000 $1,250 $1,500 $750 $750 $1,500
Home Portrait Sessions $200 $200 $300 $500 $200 $400 $500 $800 $800 $800 $800 $1,000
Total Sales $700 $2,700 $11,800 $10,000 $1,700 $4,400 $12,000 $11,050 $10,300 $9,550 $7,550 $6,500
Direct Unit Costs Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Studio Portrait Sessions 0.00% $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00 $12.00
Holiday Location Promotions 0.00% $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00 $8.00
Pet Show Locations 0.00% $1.30 $1.30 $1.30 $1.30 $1.30 $1.30 $1.30 $1.30 $1.30 $1.30 $1.30 $1.30
Home Portrait Sessions 0.00% $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00 $20.00
Direct Cost of Sales
Studio Portrait Sessions $120 $240 $360 $480 $180 $360 $600 $720 $960 $960 $960 $960
Holiday Location Promotions $0 $400 $4,000 $3,000 $0 $800 $3,200 $2,400 $1,600 $1,600 $800 $0
Pet Show Locations $0 $65 $0 $0 $98 $65 $130 $163 $195 $98 $98 $195
Home Portrait Sessions $40 $40 $60 $100 $40 $80 $100 $160 $160 $160 $160 $200
Subtotal Direct Cost of Sales $160 $745 $4,420 $3,580 $318 $1,305 $4,030 $3,443 $2,915 $2,818 $2,018 $1,355
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Payroll 0% $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 0 1 1 1 1 1 1 1 1 1 1 1
Total Payroll $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00% 8.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $700 $2,700 $11,800 $10,000 $1,700 $4,400 $12,000 $11,050 $10,300 $9,550 $7,550 $6,500
Direct Cost of Sales $160 $745 $4,420 $3,580 $318 $1,305 $4,030 $3,443 $2,915 $2,818 $2,018 $1,355
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $160 $745 $4,420 $3,580 $318 $1,305 $4,030 $3,443 $2,915 $2,818 $2,018 $1,355
Gross Margin $540 $1,955 $7,380 $6,420 $1,383 $3,095 $7,970 $7,608 $7,385 $6,733 $5,533 $5,145
Gross Margin % 77.14% 72.41% 62.54% 64.20% 81.32% 70.34% 66.42% 68.85% 71.70% 70.50% 73.28% 79.15%
Expenses
Payroll $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Sales and Marketing and Other Expenses $1,200 $1,200 $1,200 $700 $700 $700 $700 $700 $700 $700 $700 $700
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50 $50
Insurance $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Rent $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Payroll Taxes 15% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $1,400 $2,400 $2,400 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900
Profit Before Interest and Taxes ($860) ($445) $4,980 $4,520 ($518) $1,195 $6,070 $5,708 $5,485 $4,833 $3,633 $3,245
EBITDA ($860) ($445) $4,980 $4,520 ($518) $1,195 $6,070 $5,708 $5,485 $4,833 $3,633 $3,245
Interest Expense $65 $64 $63 $61 $60 $59 $57 $56 $55 $53 $52 $51
Taxes Incurred ($278) ($153) $1,475 $1,338 ($173) $341 $1,804 $1,695 $1,629 $1,434 $1,074 $958
Net Profit ($648) ($356) $3,442 $3,121 ($404) $795 $4,209 $3,956 $3,801 $3,345 $2,506 $2,236
Net Profit/Sales -92.53% -13.20% 29.17% 31.21% -23.78% 18.08% 35.07% 35.80% 36.91% 35.03% 33.20% 34.40%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $700 $2,700 $11,800 $10,000 $1,700 $4,400 $12,000 $11,050 $10,300 $9,550 $7,550 $6,500
Subtotal Cash from Operations $700 $2,700 $11,800 $10,000 $1,700 $4,400 $12,000 $11,050 $10,300 $9,550 $7,550 $6,500
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $200 $200 $200 $200 $200 $200
Subtotal Cash Received $700 $2,700 $11,800 $10,000 $1,700 $4,400 $12,200 $11,250 $10,500 $9,750 $7,750 $6,700
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $0 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Bill Payments $40 $1,225 $2,588 $10,436 $4,816 $804 $1,553 $8,793 $5,430 $4,924 $5,033 $3,155
Subtotal Spent on Operations $40 $2,225 $3,588 $11,436 $5,816 $1,804 $2,553 $9,793 $6,430 $5,924 $6,033 $4,155
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200 $200
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $240 $2,425 $3,788 $11,636 $6,016 $2,004 $2,753 $9,993 $6,630 $6,124 $6,233 $4,355
Net Cash Flow $460 $275 $8,012 ($1,636) ($4,316) $2,396 $9,447 $1,257 $3,870 $3,626 $1,517 $2,345
Cash Balance $13,960 $14,235 $22,247 $20,611 $16,295 $18,691 $28,138 $29,395 $33,265 $36,890 $38,407 $40,752
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $13,500 $13,960 $14,235 $22,247 $20,611 $16,295 $18,691 $28,138 $29,395 $33,265 $36,890 $38,407 $40,752
Inventory $1,500 $1,340 $1,595 $4,862 $3,938 $3,621 $2,316 $4,433 $3,787 $3,207 $3,099 $2,219 $1,864
Other Current Assets $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000 $10,000
Total Current Assets $25,000 $25,300 $25,830 $37,109 $34,549 $29,915 $31,007 $42,571 $43,181 $46,471 $49,989 $50,626 $52,616
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $25,000 $25,300 $25,830 $37,109 $34,549 $29,915 $31,007 $42,571 $43,181 $46,471 $49,989 $50,626 $52,616
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $1,148 $2,234 $10,271 $4,790 $761 $1,256 $8,612 $5,266 $4,755 $4,927 $3,058 $2,812
Current Borrowing $10,000 $9,800 $9,600 $9,400 $9,200 $9,000 $8,800 $8,600 $8,400 $8,200 $8,000 $7,800 $7,600
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $10,000 $10,948 $11,834 $19,671 $13,990 $9,761 $10,056 $17,212 $13,666 $12,955 $12,927 $10,858 $10,412
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $10,000 $10,948 $11,834 $19,671 $13,990 $9,761 $10,056 $17,212 $13,666 $12,955 $12,927 $10,858 $10,412
Paid-in Capital $22,350 $22,350 $22,350 $22,350 $22,350 $22,350 $22,350 $22,550 $22,750 $22,950 $23,150 $23,350 $23,550
Retained Earnings ($7,350) ($7,350) ($7,350) ($7,350) ($7,350) ($7,350) ($7,350) ($7,350) ($7,350) ($7,350) ($7,350) ($7,350) ($7,350)
Earnings $0 ($648) ($1,004) $2,438 $5,559 $5,155 $5,950 $10,159 $14,115 $17,917 $21,262 $23,768 $26,004
Total Capital $15,000 $14,352 $13,996 $17,438 $20,559 $20,155 $20,950 $25,359 $29,515 $33,517 $37,062 $39,768 $42,204
Total Liabilities and Capital $25,000 $25,300 $25,830 $37,109 $34,549 $29,915 $31,007 $42,571 $43,181 $46,471 $49,989 $50,626 $52,616
Net Worth $15,000 $14,352 $13,996 $17,438 $20,559 $20,155 $20,950 $25,359 $29,515 $33,517 $37,062 $39,768 $42,204