Occasions

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Personal Event Planning Business Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Private 0% $12,860 $10,966 $11,435 $12,889 $13,001 $15,777 $15,998 $24,960 $26,522 $20,009 $19,650 $22,103
Public 0% $3,852 $7,884 $7,200 $8,965 $8,566 $7,600 $9,705 $11,245 $11,780 $11,999 $12,300 $12,089
Other 0% $800 $955 $900 $1,190 $2,450 $2,133 $2,100 $4,656 $4,500 $4,622 $4,800 $4,688
Total Sales $17,512 $19,805 $19,535 $23,044 $24,017 $25,510 $27,803 $40,861 $42,802 $36,630 $36,750 $38,880
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Private $1,800 $1,535 $1,601 $1,804 $1,820 $2,209 $2,240 $3,494 $3,713 $2,801 $2,751 $3,094
Public $385 $788 $720 $897 $857 $760 $971 $1,125 $1,178 $1,200 $1,230 $1,209
Other $40 $48 $45 $60 $123 $107 $105 $233 $225 $231 $240 $234
Subtotal Direct Cost of Sales $2,226 $2,371 $2,366 $2,760 $2,799 $3,075 $3,315 $4,852 $5,116 $4,232 $4,221 $4,538
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Event Specialist 0% $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Site Manager 0% $735 $907 $735 $735 $735 $735 $1,245 $1,400 $1,245 $875 $875 $875
Other 0% $586 $800 $586 $586 $586 $586 $844 $895 $844 $844 $895 $895
Total People 0 0 0 0 0 0 0 0 0 0 0 0
Total Payroll $4,321 $4,707 $4,321 $4,321 $4,321 $4,321 $5,089 $5,295 $5,089 $4,719 $4,770 $4,770
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $17,512 $19,805 $19,535 $23,044 $24,017 $25,510 $27,803 $40,861 $42,802 $36,630 $36,750 $38,880
Direct Cost of Sales $2,226 $2,371 $2,366 $2,760 $2,799 $3,075 $3,315 $4,852 $5,116 $4,232 $4,221 $4,538
Other Costs of Sales $15 $13 $15 $16 $16 $16 $19 $22 $22 $13 $15 $14
Total Cost of Sales $2,241 $2,384 $2,381 $2,776 $2,815 $3,091 $3,334 $4,874 $5,138 $4,245 $4,236 $4,552
Gross Margin $15,271 $17,421 $17,154 $20,268 $21,202 $22,419 $24,469 $35,987 $37,664 $32,385 $32,514 $34,328
Gross Margin % 87.21% 87.96% 87.81% 87.95% 88.28% 87.88% 88.01% 88.07% 88.00% 88.41% 88.47% 88.29%
Expenses
Payroll $4,321 $4,707 $4,321 $4,321 $4,321 $4,321 $5,089 $5,295 $5,089 $4,719 $4,770 $4,770
Sales & Marketing & Other Expenses $9,015 $10,748 $9,982 $10,260 $10,315 $10,415 $12,418 $18,015 $16,615 $13,290 $11,975 $12,965
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utilities $43 $43 $43 $43 $43 $43 $43 $43 $43 $43 $43 $43
Insurance $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22 $22
Rent $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120 $120
Payroll Taxes 12% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $13,521 $15,640 $14,488 $14,766 $14,821 $14,921 $17,692 $23,495 $21,889 $18,194 $16,930 $17,920
Profit Before Interest and Taxes $1,750 $1,781 $2,666 $5,502 $6,381 $7,498 $6,777 $12,492 $15,775 $14,191 $15,584 $16,408
EBITDA $1,750 $1,781 $2,666 $5,502 $6,381 $7,498 $6,777 $12,492 $15,775 $14,191 $15,584 $16,408
Interest Expense $17 $50 $47 $44 $41 $38 $35 $33 $30 $27 $24 $21
Taxes Incurred $416 $415 $629 $1,310 $1,521 $1,790 $1,618 $2,990 $3,779 $3,399 $3,734 $3,933
Net Profit $1,318 $1,315 $1,990 $4,148 $4,818 $5,669 $5,123 $9,469 $11,966 $10,765 $11,826 $12,454
Net Profit/Sales 7.52% 6.64% 10.19% 18.00% 20.06% 22.22% 18.43% 23.17% 27.96% 29.39% 32.18% 32.03%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $7,005 $7,922 $7,814 $9,218 $9,607 $10,204 $11,121 $16,344 $17,121 $14,652 $14,700 $15,552
Cash from Receivables $0 $5,604 $11,241 $11,797 $12,844 $14,138 $14,888 $16,040 $20,860 $25,138 $23,706 $22,016
Subtotal Cash from Operations $7,005 $13,526 $19,055 $21,014 $22,451 $24,342 $26,009 $32,384 $37,981 $39,790 $38,406 $37,568
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $4,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $7,005 $17,526 $19,055 $21,014 $22,451 $24,342 $26,009 $32,384 $37,981 $39,790 $38,406 $37,568
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $4,321 $4,707 $4,321 $4,321 $4,321 $4,321 $5,089 $5,295 $5,089 $4,719 $4,770 $4,770
Bill Payments $477 $14,309 $13,919 $13,277 $15,006 $14,951 $15,891 $18,185 $27,728 $25,842 $20,173 $20,204
Subtotal Spent on Operations $4,798 $19,016 $18,240 $17,598 $19,327 $19,272 $20,980 $23,480 $32,817 $30,561 $24,943 $24,974
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $350 $350 $350 $350 $350 $350 $350 $350 $350 $350
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $4,798 $19,016 $18,590 $17,948 $19,677 $19,622 $21,330 $23,830 $33,167 $30,911 $25,293 $25,324
Net Cash Flow $2,206 ($1,490) $465 $3,066 $2,773 $4,720 $4,679 $8,554 $4,814 $8,879 $13,113 $12,245
Cash Balance $4,506 $3,016 $3,481 $6,547 $9,321 $14,041 $18,719 $27,273 $32,087 $40,966 $54,079 $66,323
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $2,300 $4,506 $3,016 $3,481 $6,547 $9,321 $14,041 $18,719 $27,273 $32,087 $40,966 $54,079 $66,323
Accounts Receivable $0 $10,507 $16,786 $17,266 $19,296 $20,863 $22,031 $23,825 $32,301 $37,122 $33,963 $32,306 $33,618
Inventory $0 $2,448 $2,609 $2,602 $3,037 $3,079 $3,383 $3,647 $5,337 $5,628 $4,655 $4,643 $4,991
Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current Assets $2,300 $17,462 $22,411 $23,350 $28,880 $33,262 $39,454 $46,191 $64,911 $74,837 $79,584 $91,028 $104,933
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $2,300 $17,462 $22,411 $23,350 $28,880 $33,262 $39,454 $46,191 $64,911 $74,837 $79,584 $91,028 $104,933
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $13,844 $13,478 $12,777 $14,509 $14,423 $15,296 $17,259 $26,860 $25,169 $19,502 $19,470 $21,270
Current Borrowing $2,000 $2,000 $6,000 $5,650 $5,300 $4,950 $4,600 $4,250 $3,900 $3,550 $3,200 $2,850 $2,500
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $2,000 $15,844 $19,478 $18,427 $19,809 $19,373 $19,896 $21,509 $30,760 $28,719 $22,702 $22,320 $23,770
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $2,000 $15,844 $19,478 $18,427 $19,809 $19,373 $19,896 $21,509 $30,760 $28,719 $22,702 $22,320 $23,770
Paid-in Capital $3,665 $3,665 $3,665 $3,665 $3,665 $3,665 $3,665 $3,665 $3,665 $3,665 $3,665 $3,665 $3,665
Retained Earnings ($3,365) ($3,365) ($3,365) ($3,365) ($3,365) ($3,365) ($3,365) ($3,365) ($3,365) ($3,365) ($3,365) ($3,365) ($3,365)
Earnings $0 $1,318 $2,633 $4,623 $8,771 $13,589 $19,258 $24,381 $33,851 $45,817 $56,582 $68,408 $80,862
Total Capital $300 $1,618 $2,933 $4,923 $9,071 $13,889 $19,558 $24,681 $34,151 $46,117 $56,882 $68,708 $81,162
Total Liabilities and Capital $2,300 $17,462 $22,411 $23,350 $28,880 $33,262 $39,454 $46,191 $64,911 $74,837 $79,584 $91,028 $104,933
Net Worth $300 $1,618 $2,933 $4,923 $9,071 $13,889 $19,558 $24,681 $34,151 $46,117 $56,882 $68,708 $81,162