Jungle Zone Paintball

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Paintball Facility Business Plan

Market Analysis Summary

The prime market of a paintball facility is a ten-mile radius. However, if the facility has easy access to the Interstate highway system, that radius can be extended to twenty miles.

The demographics of Jungle Zone Paintball are:

  • Total population in the ten-mile radius is in excess of 500,000 people.
  • 21.5% are men 26 to 46 years old.
  • 18% are young men 16 to 25 years old.
  • The average income for the area is $43,682.

4.1 Market Segmentation

The paintball market is targeted at two main groups:

  • Young Men: ages 16-25.
  • Older Men: ages 26-46.
Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
Young Adult Men 15% 107,500 123,625 142,169 163,494 188,018 15.00%
Older Adult Men 10% 90,000 99,000 108,900 119,790 131,769 10.00%
Other 0% 0 0 0 0 0 0.00%
Total 12.80% 197,500 222,625 251,069 283,284 319,787 12.80%