Market Analysis Summary
The prime market of a paintball facility is a ten-mile radius. However, if the facility has easy access to the Interstate highway system, that radius can be extended to twenty miles.
The demographics of Jungle Zone Paintball are:
- Total population in the ten-mile radius is in excess of 500,000 people.
- 21.5% are men 26 to 46 years old.
- 18% are young men 16 to 25 years old.
- The average income for the area is $43,682.
4.1 Market Segmentation
The paintball market is targeted at two main groups:
- Young Men: ages 16-25.
- Older Men: ages 26-46.