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SIC 7999 Amusement and Recreation Services - Amusement and recreation, nec

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Paintball Facility Business Plan

Jungle Zone Paintball

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Market Analysis Summary

The prime market of a paintball facility is a ten-mile radius. However, if the facility has easy access to the Interstate highway system, that radius can be extended to twenty miles.

The demographics of Jungle Zone Paintball are:

• Total population in the ten-mile radius is in excess of 500,000 people.
• 21.5% are men 26 to 46 years old.
• 18% are young men 16 to 25 years old.
• The average income for the area is $43,682.

4.1 Market Segmentation

The paintball market is targeted at two main groups:

• Young Men: ages 16-25.
• Older Men: ages 26-46.