Paintball Facility Business Plan

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Executive Summary

Jungle Zone Paintball will officially open its doors April 1. Located just off Interstate Highway 5 in Raphael, WA, it is a great location serving over 750,000 people in the greater Richmond area. Nationwide, paintball is growing as a recreational activity and sport. The popularity has lead to regional and national competitions with cash prizes of over $100,000 to the winners. Jungle Zone Paintball will have both indoor and outdoor playing facilities, as well as a concession stand and rental shop.

John Martin, co-owner of Jungle Zone Paintball, has been connected with the sport for over ten years. For the past five years, John has been the manager of the popular Urban Nightmare Paintball facility in Rosemead, a hundred miles south of Raphael. He is a familiar fixture at all of the region's paintball events and last year served as league commissioner for Rosemead's 25-team Xtreme League Competition.

Ten of the teams that are part of Rosemead's Xtreme League are from the Raphael area and have already committed to recruit another six teams to create a new league for the area. Jungle Zone Paintball will serve as the league practicing and playing facility.

With this base of support, Jungle Zone Paintball will focus on the creation of a 10-15 team youth league. The league play will become a foundation for the facility to grow its customer base and promote the sport of paintball to new customers.

The dynamic management team responsible for the design, building, development of the facility, and hands-on management of the daily operations are John Martin, Wendy Martin, William Johnson and Larry Priest. In addition, a team-oriented and customer-focused staff of eight will support the management team.

1.1 Objectives

Jungle Zone Paintball will build a paintball game facility in Raphael, WA. Service/products include an indoor/outdoor playing facilities, snack bar, rental shop, paintball sales and clean-up/repair area. The commercial funding will be raised from private investors. Jungle Zone Paintball anticipates opening on April 1, with top gun first year gross revenues.

1.2 Mission

The purpose of Jungle Zone Paintball is to provide the residents of Raphael the best paintball facility in the region. It will provide excellent service, quality rental equipment and ammunition, and a clean-up facility, which will cater to the entire family. The snack bar will be a large comfortable area where players and guests can socialize.

The indoor facility is a 10,000 square foot converted factory floor that will be set-up in a tropical motif. The outdoor facility will be on a 10 acre parcel of land and will include an imaginary town setting called Piranhaville.

On all playing fields, Jungle Zone will create a competitive environment that will promote playing safe, playing hard, and playing fair. Our customers will be satisfied and will return again and again.

1.3 Keys to Success

Jungle Zone Paintball has three keys to success.

  • Location. Other services and stores in the surrounding area will ensure passing traffic.
  • Low overhead cost. Jungle Zone Paintball's management will keep overhead cost at a minimum.
  • Wide range of game options. Jungle Zone Paintball will aim to provide diverse and changing games.