Simplistic Labyrinth Design Studio

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Outdoor Gear Designer Business Plan

Executive Summary

Simplistic Labyrinth Design Studio is a designer/prototyper for a wide range of outdoor gear.  Simplistic Labyrinth will create a prototype from customer specifications or from Simplistic's imagination.  Once the protype is made, the customer can then license the product and sell it as their own.  This service is useful for companies that do not have an in-house design studio as well as those that do, but for whatever reason cannot produce some "one-off" models.

In addition to designs that are requested by manufacturers, Simplistic Labyrinth has several products that they have already designed and will try to find the right company to market and manufacture the product.  Simplistic Labyrinth Design Studio will leverage their competitive advantages of imagination and expertise to gain market share.  Profits will be variable over time, a function of the revenue cycle for this type of business.

1.1 Objectives

The objectives for the first three years of operation include:

  • To create a service-based company whose primary goal is to exceed customers' expectations.
  • The utilization of Simplistic Labyrinth by at least four multi-million dollar companies.
  • To increase the number of clients by 20% per year.
  • To develop a sustainable home-based design studio that licenses designs to the top manufacturers in their respective fields.

1.2 Mission

Simplistic Labyrinth Design Studio's mission is to provide cutting edge designs to be licensed by manufacturers.  We exist to attract and maintain customers.  When we adhere to this maxim, everything else will fall into place.  Our services will exceed the expectations of our customers.