Organic Restaurant Business Plan

Studio67

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Strategy and Implementation Summary

Our strategy is simple, we intend to succeed by giving people a combination of great,healthy, interesting food, and an environment that attracts "trendy" people like a magnet.  Implementation isn't simple, but that's in the doing of it, not in the plan.

Competitive Edge

Our competitive edge is the menu, the chef, the environment, and the tie-in to what's trendy.

Sales Strategy

As the table shows, we intend to deliver sales of about $350K in the first year, and to double that by the third year of the plan.

Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Meals 22,822 35,000 45,000
Drinks 11,415 17,500 22,500
Other 240 500 1,000
Total Unit Sales 34,477 53,000 68,500
Unit Prices Year 1 Year 2 Year 3
Meals $15.00 $15.00 $15.00
Drinks $2.00 $2.00 $2.00
Other $10.00 $10.00 $10.00
Sales
Meals $342,330 $525,000 $675,000
Drinks $22,830 $35,000 $45,000
Other $2,400 $5,000 $10,000
Total Sales $367,560 $565,000 $730,000
Direct Unit Costs Year 1 Year 2 Year 3
Meals $2.00 $2.00 $2.00
Drinks $0.50 $0.50 $0.50
Other $1.00 $1.00 $1.00
Direct Cost of Sales
Meals $45,644 $70,000 $90,000
Drinks $5,708 $8,750 $11,250
Other $240 $500 $1,000
Subtotal Direct Cost of Sales $51,592 $79,250 $102,250
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Sales Forecast
Year 1 Year 2 Year 3
Unit Sales
Meals 22,822 35,000 45,000
Drinks 11,415 17,500 22,500
Other 240 500 1,000
Total Unit Sales 34,477 53,000 68,500
Unit Prices Year 1 Year 2 Year 3
Meals $15.00 $15.00 $15.00
Drinks $2.00 $2.00 $2.00
Other $10.00 $10.00 $10.00
Sales
Meals $342,330 $525,000 $675,000
Drinks $22,830 $35,000 $45,000
Other $2,400 $5,000 $10,000
Total Sales $367,560 $565,000 $730,000
Direct Unit Costs Year 1 Year 2 Year 3
Meals $2.00 $2.00 $2.00
Drinks $0.50 $0.50 $0.50
Other $1.00 $1.00 $1.00
Direct Cost of Sales
Meals $45,644 $70,000 $90,000
Drinks $5,708 $8,750 $11,250
Other $240 $500 $1,000
Subtotal Direct Cost of Sales $51,592 $79,250 $102,250