Willamette Furniture

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Office Furniture Manufacturer Business Plan

Company Summary

Willamette Furniture Mfr. is a privately-owned specialty manufacturer of high-end office furniture for computer users who care about elegant office space. Our customers are in all levels of business that can afford very high quality office furniture, plus a growing portion of high-end home offices.

2.1 Company Ownership

Willamette Furniture Mfr. is an Oregon corporation, subchapter S, owned entirely by Jim and Susan Graham. It was created in 1992. At that time the product line and industrial property rights (including trademarks) were purchased from the heirs to the Willamette Association, which was a 1970s commune in rural Oregon.

2.2 Company History

Willamette Furniture Mfr. had actually existed since the 1970s as a "hippy commune," but its present existence began in 1992 when the furniture line was purchased by Jim and Susan Graham. The Grahams moved to Oregon from California and purchased the business as part of the move.

Sales took a big jump in 1997, when we reached more effective channels of distribution. The key was winning a place in the Premier Executive office furniture catalog, which led to winning the interest of the Needham furniture distributors, and display space in several hundred stores.

Profitability and working capital were problems during our recent growth, but we believe we now have costs and cash flow under control.

Past Performance
1995 1996 1997
Sales $127,809 $130,568 $225,790
Gross Margin $58,381 $72,374 $105,245
Gross Margin % 45.68% 55.43% 46.61%
Operating Expenses $54,602 $69,801 $90,125
Collection Period (days) 0 0 36
Inventory Turnover 4.00 4.70 6.00
Balance Sheet
1995 1996 1997
Current Assets
Cash $0 $0 $1,438
Accounts Receivable $0 $0 $27,605
Inventory $0 $0 $10,141
Other Current Assets $0 $0 $2,375
Total Current Assets $0 $0 $41,559
Long-term Assets
Long-term Assets $0 $0 $3,210
Accumulated Depreciation $0 $0 $1,720
Total Long-term Assets $0 $0 $1,490
Total Assets $0 $0 $43,049
Current Liabilities
Accounts Payable $0 $0 $11,191
Current Borrowing $0 $0 $0
Other Current Liabilities (interest free) $0 $0 $1,803
Total Current Liabilities $0 $0 $12,994
Long-term Liabilities $0 $0 $0
Total Liabilities $0 $0 $12,994
Paid-in Capital $0 $0 $4,500
Retained Earnings $0 $0 $13,100
Earnings $0 $0 $12,455
Total Capital $0 $0 $30,055
Total Capital and Liabilities $0 $0 $43,049
Other Inputs
Payment Days 0 0 35
Sales on Credit $0 $0 $140,434
Receivables Turnover 0.00 0.00 5.09

2.3 Company Locations and Facilities

Willamette Furniture Mfr. is located in a single facility in the West Eleventh industrial district in Eugene, OR. The facility includes office and workshop space, access to the local bus route, and good parking.