Our strategy is simple, we intend to succeed by giving our core customers (college-age women) exactly what they want in a nightclub.
There are three elements to The Spot's competitive edge.
The first is the location which is in easy walking distance for the entire university community. The area around The Spot is already a regular place students gather to socialize in the evening.
The second is the exceptional management team that has extensive experience and success managing nightclubs and bars.
The third is our focus on attracting our core customer in every aspect of our planning. The Spot will have the following to attract and retain our core customers:
There will be a grand opening weekend March of 2002, which the cover charge will be waved for all women customers. We will then establish a traditional Ladies Night, every wednesday.
The cover charge will be $10. This is cheaper than the downtown clubs.
Our sales strategy is to open earlier and provide entertainment to bring in an early crowd before 10 P.M. Comedians and Comedy Acts will be booked into the early evening time slot. We will also have contests sponsored by businesses and products that are marketing to our core customers.
As the following table shows, we intend to deliver sales of $550K in the first year, and double that by the third year of the plan.