The Spot

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Nightclub Business Plan

Market Analysis Summary

The Spot will focus on college-age women who are looking for a high energy, fun nightclub environment to socialize and dance. Of course, we are also focused on college-age men but it has been our observation that the club scene is driven by where women choose to spend their money when they go out with friends.  At present, none of the local bars create an environment that is responsive to the entertainment demands of this core customer group.  This also extends to the areas surrounding the university that we expect will attract new customers to the Spot.

4.1 Market Segmentation

Our target market segmentation is divided between college-age women and men in and around the State University.

Market Analysis
Year 1 Year 2 Year 3 Year 4 Year 5
Potential Customers Growth CAGR
College-age Women 15% 22,000 25,300 29,095 33,459 38,478 15.00%
College-age Men 10% 20,000 22,000 24,200 26,620 29,282 10.00%
Other 0% 0 0 0 0 0 0.00%
Total 12.70% 42,000 47,300 53,295 60,079 67,760 12.70%