Infotext Strategy Letter

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Newsletter Publishing Business Plan

Executive Summary

The Infotext Strategy Letter is the core element of a monthly subscription service including the newsletter and website privileges. This is an expansion project for us. It will serve our business in several ways:

  1. Establish and validate the expertise.
  2. Generate visibility, leads, additional consulting clients.
  3. Offer an additional source of revenue.

This business plan focuses on the newsletter as if it were a separate entity. It is confidential, to be used internally as a guide to this new business expansion within our existing business.

1.1 Objectives

  1. 300 subscribers by the end of the first year, 1,000 by the end of the third year.
  2. 65% renewals.
  3. Cancellations of no more than 10%.

1.2 Keys to Success

  1. Excellence in fulfilling the promise - completely confidential, reliable, trustworthy expertise and information.
  2. Developing visibility to generate new business leads.
  3. Leveraging from a single pool of expertise into multiple revenue generation opportunities - the newsletter and subscription website, retainer consulting, project consulting, market research, and market research published reports.

1.3 Mission

The Infotext Strategy Letter provides high-tech marketers with important news, insights, advance notice of trends, case studies, and pragmatic real world advice about developments related to the worldwide marketing of high-tech products. It includes a monthly newsletter delivered electronically and an information archive delivered on the World Wide Web as a password-protected secure site.