Market Plaza Showplace

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Music Theater Business Plan

Management Summary

The executive management team will consist of majority owner, Mary Ellen Garner, a highly-educated Hispanic female, Marvin E. Carter, former professional musician, businessman, studio owner, record producer and concert promoter, Preston C. Porter, seasoned businessman and investor, Paul DuPont, sound engineer, producer, performing professional musician, and Greg Freeland, music director in Branson, Missouri and performing professional musician.

All members of the executive team have extensive experience, expertise, and network associations in business, education, and all aspects of the entertainment industry. Ms. Garner is Chairman and Chief Executive Officer, Mr. Carter will assume the position of President and Chief Operator, Mr. Porter will assume the position of Vice President and Treasurer and direct the banking and administration activities, Mr. DuPont will direct marketing and administration, and Mr. Freeland will direct the music and event functions. The board of directors will be elected by Ms. Garner and other shareholders from a community of qualified individuals.

Accounting services will be provided by Mercer, Mills and Kern of Trinity, and legal services will be provided by Redford & Marshall, Fort Worth, and Ronald P. Bricker, Attorney, Trinity.

6.1 Organizational Structure

Family Fair, Dba Market Plaza Showplace, has a simple proposed organization. The following is an outline of the proposed organization and responsibilities.

Board of Directors:(Final Board to be elected)

Executive and Operating Team (To be approved by Board of Directors):

Mary Ellen Garner: Founder and Director, President and CEO
Responsibilities include the overall legal and financial affairs of the business.

Marvin E. Carter: Director, Executive Vice President and Chief Operator
Responsibilities include start-up improvements and overall operating activities.

Preston C. Porter: Director, Vice President and Treasurer
Responsibilities will include banking and financial matters, human resources and administration.

Paul DuPont: Director of Marketing and Sales
Responsibilities include overall sales and marketing activities of the operation.

Greg Freeland: Director of Music and Events
Responsibilities include musical arrangements, events productions and tour agency relations.

6.2 Personnel Plan

The following table summarizes our executive personnel expenditures for the first three years. Other staff is considered in the cost of sales calculation and will consist of entertainers, musicians, and event staff. Head count and cost for entertainers and event staff employees are not shown in the Personnel Plan table.

Personnel Plan
Year 1 Year 2 Year 3
President, CEO $7,000 $12,000 $12,000
Executive VP, Chief Operator $7,000 $12,000 $12,000
VP & Treasurer $7,000 $12,000 $12,000
Director, Marketing & Sales $23,335 $40,000 $40,000
Director, Events & Music $29,165 $50,000 $50,000
Ticket Agent $7,000 $24,000 $36,000
Total People 6 7 8
Total Payroll $80,500 $150,000 $162,000