Web Plan Summary
Mt. Hood Records' website will be an excellent source of information dissemination and CD sales.
- The different bands will be listed with information about their music, bios, etc.
- Music samples of the bands will also be available. The samples will be available as streaming media as well as downloads in a compressed format.
- Touring dates will also be posted on the site encouraging people to attend the live shows.
- CDs will be sold over the website. Sales info is captured under sales forecasts. The e-commerce module to the website will be outsourced and the costs are captured within direct costs of goods sold for online sales.
6.1 Website Marketing Strategy
The site will be linked to the various Portland entertainment guides such as Willamette Weekly. Mt. Hood Records will also submit the site to several different search engines. Lastly, the URL address will be prominent on all printed material and correspondence.
6.2 Development Requirements
The site will be developed by a computer science student.