Mt. Hood Records

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Music Recording Producer Business Plan

Management Summary

Hillary MacQuilliams first got her feet wet in music after college. After graduating with a Bachelor of Arts degree, Hillary and bandmates of 180 South decided to start their own record label to support a regional tour. The goal of the record label was primarily self-promotion and personal satisfaction. By creating their own label, they could release their one studio CD. They did not expect to generate profits from this, they saw it as an opportunity to support their tour with a CD. They toured for a month straight, throughout NY, PA, and NJ, playing almost every night, driving to the new venue during the day. The tour was quite an accomplishment, but it really did not make any money, just covered expenses.

Hillary then earned a J.D. degree from Lewis & Clark Law School in Portland, Oregon. During the summer of her first and second year she interned at the Department of Justice (DOJ), but was unable to find a job after graduation.

At this point she decuded that she could leverage per passion for music into a job, and once again start a record label. This time around she would be able to rely on her husband's income for the household for the first year or two of her new business. Hillary recognized that in order to build a sustainable label she would have to forgo revenue and keep overhead low for the first year. If she could weather this financial burden she could make the business model work. 

7.1 Personnel Plan

Hillary will be the primary employee. She will be working long hours, often with her husband's help, but after some sweat equity, the business model will begin producing revenue. Hillary will not take a salary for the first two years in order to build the business. For year three she will draw a salary. Hillary will hire two other employees to assist her.

  • Sales- this position will sell CDs at concerts by being present at a booth or table at the various live performances.
  • Distribution- this position will be responsible for the distribution of the CD to the retailers.
Personnel Plan
Year 1 Year 2 Year 3
Hillary $0 $0 $30,000
Sales $0 $12,000 $13,000
Distribution $1,600 $12,000 $13,000
Total People 1 3 3
Total Payroll $1,600 $24,000 $56,000