Plan Outline
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SIC 7832 Motion Pictures - Motion picture theaters, except drive-in
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Movie Theater Business Plan
Falls River Theatre
Web Plan Summary
The website will be very simple. Its main purpose is to communicate to our customers what movies are showing at what times with links to each movie's website and reviews. The design will feature an image of the theatre along with the a list of current movies and those that are coming soon and will be small enough to quickly load on most home computers. Since the movies will change every other week, maintenance should be fairly straight-forward. Arrangements have been made with both the local and college newspapers for links to our web site from theirs.
6.1 Website Marketing Strategy
The website address will be printed on tickets and it will be prominently placed on advertisements that we will run in the local paper.
6.2 Development Requirements
Development requirements are minimal, since the site will only be a few pages. The site will be built by a local website development firm. Once it has been created, the founders will be responsible for updating it with the latest movie listing each week. It is expected that this will take no longer than 1 -2 hours each week.
