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MLM Water Filter Business Plan

Water Factory

This sample business plan can be edited directly in Business Plan Pro software.

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Management Summary

Aitch Tuoo, the founder and owner, pursued his undergraduate business degree from the University of Washington. While at UW, Aitch worked for Circuit City as a sales representative because he thought the skill of sales was an important one to have.

Throughout his undergraduate studies, Aitch was unsure of what type of business he wanted to pursue. He decided on business as a major as he thought it would be a universal degree. During his third year he took an entrepreneur class. This class pointed out the distinction between having a job and having a business. The difference is that with a job you earn money when you work, compared to when you own a business, you make money while the business is operating, regardless if you are actually working or not. This point really sunk home for him. Aitch was interested in having a business as opposed to having a job. He wanted to make money regardless if he was working, this ideology truly appealed to him. Upon graduating, Aitch did a significant amount of research to determine what was the most promising market was. He was surprised to learn that the market for filtered water was huge and growing each year. He also came across the network marketing business model and decided to melt the two things together to create a business for himself.

Personnel Plan

As a home based business, Aitch will be the only person working and will receive a monthly salary.