MLM Water Filter Business Plan

Water Factory

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Company Summary

The Water Factory, located in Albany, Oregon, is a network marketing business that sells water filtration units to end consumers. We exclusively sell Water Genie Brand filters for home use via the network marketing system, also known as multi-level marketing. The company will use personal contact recruiting to develop a sales force that will help sell more products.

The business will be based out of the owners home. It is forecasted that we will reach profitability by month 12, and we will earn modest profits by year three.

Company Ownership

The Water Factory is a sole proprietorship, founded and owned by Aitch Tuoo. 

Start-up Summary

The Water Factory's start-up costs include the following items:

  • Office furniture, including a desk, chair, and filing cabinets
  • Computer system, including printer, CD-RW, Internet connections, Microsoft Office
  • Stationery
  • Brochures
  • Legal fees
  • Phone line, pager, cell phone
Start-up
Requirements
Start-up Expenses
Legal $200
Stationery etc. $200
Brochures $200
Other $0
Total Start-up Expenses $600
Start-up Assets
Cash Required $15,100
Other Current Assets $0
Long-term Assets $2,300
Total Assets $17,400
Total Requirements $18,000
Start-up Funding
Start-up Expenses to Fund $600
Start-up Assets to Fund $17,400
Total Funding Required $18,000
Assets
Non-cash Assets from Start-up $2,300
Cash Requirements from Start-up $15,100
Additional Cash Raised $0
Cash Balance on Starting Date $15,100
Total Assets $17,400
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Investor 1 $18,000
Investor 2 $0
Other $0
Additional Investment Requirement $0
Total Planned Investment $18,000
Loss at Start-up (Start-up Expenses) ($600)
Total Capital $17,400
Total Capital and Liabilities $17,400
Total Funding $18,000
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Start-up
Requirements
Start-up Expenses
Legal $200
Stationery etc. $200
Brochures $200
Other $0
Total Start-up Expenses $600
Start-up Assets
Cash Required $15,100
Other Current Assets $0
Long-term Assets $2,300
Total Assets $17,400
Total Requirements $18,000
Start-up Funding
Start-up Expenses to Fund $600
Start-up Assets to Fund $17,400
Total Funding Required $18,000
Assets
Non-cash Assets from Start-up $2,300
Cash Requirements from Start-up $15,100
Additional Cash Raised $0
Cash Balance on Starting Date $15,100
Total Assets $17,400
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Investor 1 $18,000
Investor 2 $0
Other $0
Additional Investment Requirement $0
Total Planned Investment $18,000
Loss at Start-up (Start-up Expenses) ($600)
Total Capital $17,400
Total Capital and Liabilities $17,400
Total Funding $18,000