Plan Outline
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SIC 5181 Wholesale Trade - Nondurable Goods - Beer and ale
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Microbrewery Business Plan
Martin Cove Brewing Company
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Management Summary
The following is the management summary for Martin Cove Brewing Company:
- John Wilson will manage the bottling and shipping operation.
- Brewmasters Bob Taft and Jeffery Calson will manage the brewing process.
- Felix Henderson will manage marketing and sales.
6.1 Personnel Plan
Martin Cove Brewing Company's personnel plan is as follows:
- Bottling and shipping manager;
- Brewing managers (2);
- Marketing/sales manager;
- Bottling staff (4);
- Shipping staff (3).
| Personnel Plan | |||
| FY 2003 | FY 2004 | FY 2005 | |
| Bottling and Shipping Mgr | $48,000 | $50,000 | $52,000 |
| Brewing Mgrs (2) | $96,000 | $100,000 | $104,000 |
| Marketing and Sales Mgr | $48,000 | $50,000 | $52,000 |
| Bottling Staff | $108,000 | $112,000 | $116,000 |
| Shipping Staff | $72,000 | $75,000 | $78,000 |
| Total People | 11 | 11 | 11 |
| Total Payroll | $372,000 | $387,000 | $402,000 |
