The Bottlecap

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Microbrew Bar Business Plan

Company Summary

The Bottlecap, which will be located near the University of Oregon, will offer the community a classy bar with unique beers on tap. The Bottlecap will also provide customers with an innovative environment for enjoying these high quality beers.

2.1 Company Ownership

The Bottlecap will be a privately funded company that will be owned and run by Dashiell Lavine and Tyler Vogel. They will both be equal partners. Joe Smith and Bob Adler will also hold minority stock positions as private investors.

2.2 Start-up Summary

The Bottlecap's start-up costs will cover beer serving equipment, site renovation and remodeling, capital to cover losses during the first year, a computer to maintain The Bottlecap's Web presence, and the entertainment equipment, including a big screen television for sports, a pool table, and a stereo. In addition, costs will be allocated for the beer serving equipment. Eight taps, Carbon Dioxide tanks, and glassware will be purchased from various equipment vendors in Eugene.

The site will require funds for renovation and modification. A single estimated figure will be allocated for this purpose. The renovation/modification cost estimate will include the costs associated with preparing the site for opening business in May.

The furniture, the site renovation, permits and fees, and the entertainment equipment will account for a large amount of our start-up costs.

Because of the competitive nature of the marketplace, we have accounted for more money than necessary when it comes to the cash balance. By doing so, we will be in a good position should our numbers not match what we have forecasted and will not lose the large amount invested to start the business.

Start-up
Requirements
Start-up Expenses
Fees & Permits $7,500
Exterior Sign $2,500
Pool Table $5,000
Stereo System $350
Legal $500
Consultants $1,000
Insurance $700
Rent $1,500
Taps $800
Glassware $500
Computer System $1,500
Misc. Supplies & Equipment $700
Bathroom Supplies $250
Marketing $1,000
Fixtures & Re-Model $25,000
Big Screen Television $2,000
Point of Sale Systems $5,000
Furniture $10,000
Total Start-up Expenses $65,800
Start-up Assets
Cash Required $7,920
Start-up Inventory $1,280
Other Current Assets $0
Long-term Assets $0
Total Assets $9,200
Total Requirements $75,000
Start-up Funding
Start-up Expenses to Fund $65,800
Start-up Assets to Fund $9,200
Total Funding Required $75,000
Assets
Non-cash Assets from Start-up $1,280
Cash Requirements from Start-up $7,920
Additional Cash Raised $0
Cash Balance on Starting Date $7,920
Total Assets $9,200
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Dashiell Lavine $20,000
Tyler Vogel $20,000
Joe Smith $17,500
Bob Adler $17,500
Other $0
Additional Investment Requirement $0
Total Planned Investment $75,000
Loss at Start-up (Start-up Expenses) ($65,800)
Total Capital $9,200
Total Capital and Liabilities $9,200
Total Funding $75,000

2.3 Company Locations and Facilities

The Bottlecap's location will be chosen based upon the following criteria listed in order of importance:

  • Proximity to the University of Oregon campus.
  • High visibility.
  • Proximity to public transportation (LTD's Eugene Station) and downtown.
  • Low cost of rent, $1.00 per square foot for approximately 1,500 square feet.
  • All of these qualities are consistent with The Bottlecap's goal of providing a central hub of communication and socialization for the Eugene community. In addition to a main area of the bar, there will be two additional rooms. One of the rooms will be the manager's office and will also house the computer that the website will be maintained on. The second room will be a storage facility for supplies and extra kegs of beer.