Medical Internet Marketing Business Plan

DocBuzz, Inc.

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Company Summary

Experienced physicians founded DocBuzz, Inc., as a company providing high-level expertise in e-detailing of pharmaceutical, biotechnical products and medical equipment to physicians and other medical professionals. It serves to capitalize the growing number of small and mid-sized companies as well as established larger companies to improve upon the awareness of pharmaceutical products and to increase the written prescription pattern of such products.

2.1 Company Ownership

DocBuzz, Inc., is a privately held Delaware corporation. Robert E. Rayder, MD, FAAP and Michael Y. Wu, MD, FAAP, are the founders and managing partners.

2.2 Start-up Summary

Total start-up expense (including legal cost, logo design, stationery and related expenses) comes to $99,000. The table below illustrates a complete breakdown of all start-up assets that are needed, as total start-up requirements. Currently, we have no short-term liabilities.

Start-up Funding
Start-up Expenses to Fund $99,000
Start-up Assets to Fund $309,000
Total Funding Required $408,000
Assets
Non-cash Assets from Start-up $5,000
Cash Requirements from Start-up $304,000
Additional Cash Raised $0
Cash Balance on Starting Date $304,000
Total Assets $309,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Investor 1 $158,000
Investor 2 $250,000
Additional Investment Requirement $0
Total Planned Investment $408,000
Loss at Start-up (Start-up Expenses) ($99,000)
Total Capital $309,000
Total Capital and Liabilities $309,000
Total Funding $408,000
Start-up
Requirements
Start-up Expenses
Legal $3,000
Stationery etc. $20,000
Brochures $7,500
Consultants $20,000
Insurance $2,500
Rent $10,000
Research and Development $5,000
Expensed Equipment $30,000
Other $1,000
Total Start-up Expenses $99,000
Start-up Assets
Cash Required $304,000
Other Current Assets $5,000
Long-term Assets $0
Total Assets $309,000
Total Requirements $408,000

2.3 Company Locations and Facilities

DocBuzz, Inc., currently occupies a shared office space at 2476 North University Drive, Pembroke Pines, FL 33024. The current office provides sufficient space to launch the project; however, prior to implementation, separate facilities with easy access, and the ability to have the T-1 or T-4 connections will be required to implement our Internet program, which is the backbone of our business.

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Start-up Funding
Start-up Expenses to Fund $99,000
Start-up Assets to Fund $309,000
Total Funding Required $408,000
Assets
Non-cash Assets from Start-up $5,000
Cash Requirements from Start-up $304,000
Additional Cash Raised $0
Cash Balance on Starting Date $304,000
Total Assets $309,000
Liabilities and Capital
Liabilities
Current Borrowing $0
Long-term Liabilities $0
Accounts Payable (Outstanding Bills) $0
Other Current Liabilities (interest-free) $0
Total Liabilities $0
Capital
Planned Investment
Investor 1 $158,000
Investor 2 $250,000
Additional Investment Requirement $0
Total Planned Investment $408,000
Loss at Start-up (Start-up Expenses) ($99,000)
Total Capital $309,000
Total Capital and Liabilities $309,000
Total Funding $408,000
Start-up
Requirements
Start-up Expenses
Legal $3,000
Stationery etc. $20,000
Brochures $7,500
Consultants $20,000
Insurance $2,500
Rent $10,000
Research and Development $5,000
Expensed Equipment $30,000
Other $1,000
Total Start-up Expenses $99,000
Start-up Assets
Cash Required $304,000
Other Current Assets $5,000
Long-term Assets $0
Total Assets $309,000
Total Requirements $408,000