DocBuzz, Inc.

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Medical Internet Marketing Business Plan

Appendix

Sales Forecast
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales
Pharaceutical Companies 0% $100,000 $125,000 $130,000 $135,000 $140,000 $145,000 $150,000 $155,000 $160,000 $165,000 $170,000 $200,000
Medical Professionals 0% $30,000 $60,000 $120,000 $150,000 $20,000 $22,000 $30,000 $35,000 $40,000 $50,000 $70,000 $90,000
Bio-Tech 0% $30,000 $30,000 $30,000 $30,000 $30,000 $30,000 $300,000 $300,000 $300,000 $300,000 $30,000 $30,000
Medical Devices 0% $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000 $50,000
Other 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $210,000 $265,000 $330,000 $365,000 $240,000 $247,000 $530,000 $540,000 $550,000 $565,000 $320,000 $370,000
Direct Cost of Sales Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Pharaceutical Companies $150 $100 $100 $120 $300 $500 $700 $900 $1,200 $1,500 $1,700 $1,900
Medical Professionals $150 $150 $150 $150 $150 $160 $160 $175 $200 $250 $250 $450
Bio-Tech $400 $400 $800 $900 $1,000 $1,300 $15,000 $2,000 $2,500 $3,000 $3,200 $3,700
Medical Devices $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $2,700 $2,650 $3,050 $3,170 $3,450 $3,960 $17,860 $5,075 $5,900 $6,750 $7,150 $8,050
Personnel Plan
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Dr. Wu 0% $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250
Dr. Rayder 0% $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250 $6,250
CEO 0% $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167
IT Director 0% $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333
Marketing Director 0% $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333 $3,333
Secretary 0% $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900 $1,900
Secretary 2 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Secretary 3 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Bookkeepter 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Secretary 4 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Secretary 5 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
CFO 0% $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167 $4,167
Total People 7 7 7 7 7 7 7 7 7 7 7 7
Total Payroll $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400
General Assumptions
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00% 30.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0
Pro Forma Profit and Loss
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Sales $210,000 $265,000 $330,000 $365,000 $240,000 $247,000 $530,000 $540,000 $550,000 $565,000 $320,000 $370,000
Direct Cost of Sales $2,700 $2,650 $3,050 $3,170 $3,450 $3,960 $17,860 $5,075 $5,900 $6,750 $7,150 $8,050
Other Production Expenses $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $2,700 $2,650 $3,050 $3,170 $3,450 $3,960 $17,860 $5,075 $5,900 $6,750 $7,150 $8,050
Gross Margin $207,300 $262,350 $326,950 $361,830 $236,550 $243,040 $512,140 $534,925 $544,100 $558,250 $312,850 $361,950
Gross Margin % 98.71% 99.00% 99.08% 99.13% 98.56% 98.40% 96.63% 99.06% 98.93% 98.81% 97.77% 97.82%
Expenses
Payroll $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400
Sales and Marketing and Other Expenses $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 $17,000 $17,000
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Leased Equipment $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
Utilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Insurance $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Rent $1,666 $1,666 $1,666 $1,666 $1,666 $1,666 $1,666 $1,666 $1,666 $1,666 $1,666 $1,666
Payroll Taxes 15% $4,410 $4,410 $4,410 $4,410 $4,410 $4,410 $4,410 $4,410 $4,410 $4,410 $4,410 $4,410
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Operating Expenses $54,976 $54,976 $54,976 $54,976 $54,976 $54,976 $54,976 $54,976 $54,976 $54,976 $54,976 $54,976
Profit Before Interest and Taxes $152,324 $207,374 $271,974 $306,854 $181,574 $188,064 $457,164 $479,949 $489,124 $503,274 $257,874 $306,974
EBITDA $152,324 $207,374 $271,974 $306,854 $181,574 $188,064 $457,164 $479,949 $489,124 $503,274 $257,874 $306,974
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred $45,697 $62,212 $81,592 $92,056 $54,472 $56,419 $137,149 $143,985 $146,737 $150,982 $77,362 $92,092
Net Profit $106,627 $145,162 $190,382 $214,798 $127,102 $131,645 $320,015 $335,964 $342,387 $352,292 $180,512 $214,882
Net Profit/Sales 50.77% 54.78% 57.69% 58.85% 52.96% 53.30% 60.38% 62.22% 62.25% 62.35% 56.41% 58.08%
Pro Forma Cash Flow
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Cash Received
Cash from Operations
Cash Sales $210,000 $265,000 $330,000 $365,000 $240,000 $247,000 $530,000 $540,000 $550,000 $565,000 $320,000 $370,000
Subtotal Cash from Operations $210,000 $265,000 $330,000 $365,000 $240,000 $247,000 $530,000 $540,000 $550,000 $565,000 $320,000 $370,000
Additional Cash Received
Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $210,000 $265,000 $330,000 $365,000 $240,000 $247,000 $530,000 $540,000 $550,000 $565,000 $320,000 $370,000
Expenditures Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Expenditures from Operations
Cash Spending $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400 $29,400
Bill Payments $2,466 $74,522 $91,098 $110,571 $119,559 $83,580 $89,110 $180,387 $174,755 $178,383 $180,868 $110,609
Subtotal Spent on Operations $31,866 $103,922 $120,498 $139,971 $148,959 $112,980 $118,510 $209,787 $204,155 $207,783 $210,268 $140,009
Additional Cash Spent
Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $31,866 $103,922 $120,498 $139,971 $148,959 $112,980 $118,510 $209,787 $204,155 $207,783 $210,268 $140,009
Net Cash Flow $178,134 $161,078 $209,502 $225,029 $91,041 $134,020 $411,490 $330,213 $345,845 $357,217 $109,732 $229,991
Cash Balance $482,134 $643,212 $852,715 $1,077,744 $1,168,785 $1,302,805 $1,714,295 $2,044,508 $2,390,353 $2,747,570 $2,857,303 $3,087,294
Pro Forma Balance Sheet
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Assets Starting Balances
Current Assets
Cash $304,000 $482,134 $643,212 $852,715 $1,077,744 $1,168,785 $1,302,805 $1,714,295 $2,044,508 $2,390,353 $2,747,570 $2,857,303 $3,087,294
Other Current Assets $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Total Current Assets $309,000 $487,134 $648,212 $857,715 $1,082,744 $1,173,785 $1,307,805 $1,719,295 $2,049,508 $2,395,353 $2,752,570 $2,862,303 $3,092,294
Long-term Assets
Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Accumulated Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Assets $309,000 $487,134 $648,212 $857,715 $1,082,744 $1,173,785 $1,307,805 $1,719,295 $2,049,508 $2,395,353 $2,752,570 $2,862,303 $3,092,294
Liabilities and Capital Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Current Liabilities
Accounts Payable $0 $71,507 $87,424 $106,544 $116,775 $80,715 $83,090 $174,566 $168,815 $172,273 $177,198 $106,419 $121,528
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Current Liabilities $0 $71,507 $87,424 $106,544 $116,775 $80,715 $83,090 $174,566 $168,815 $172,273 $177,198 $106,419 $121,528
Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $0 $71,507 $87,424 $106,544 $116,775 $80,715 $83,090 $174,566 $168,815 $172,273 $177,198 $106,419 $121,528
Paid-in Capital $408,000 $408,000 $408,000 $408,000 $408,000 $408,000 $408,000 $408,000 $408,000 $408,000 $408,000 $408,000 $408,000
Retained Earnings ($99,000) ($99,000) ($99,000) ($99,000) ($99,000) ($99,000) ($99,000) ($99,000) ($99,000) ($99,000) ($99,000) ($99,000) ($99,000)
Earnings $0 $106,627 $251,789 $442,170 $656,968 $784,070 $915,715 $1,235,730 $1,571,694 $1,914,081 $2,266,373 $2,446,884 $2,661,766
Total Capital $309,000 $415,627 $560,789 $751,170 $965,968 $1,093,070 $1,224,715 $1,544,730 $1,880,694 $2,223,081 $2,575,373 $2,755,884 $2,970,766
Total Liabilities and Capital $309,000 $487,134 $648,212 $857,715 $1,082,744 $1,173,785 $1,307,805 $1,719,295 $2,049,508 $2,395,353 $2,752,570 $2,862,303 $3,092,294
Net Worth $309,000 $415,627 $560,789 $751,170 $965,968 $1,093,070 $1,224,715 $1,544,730 $1,880,694 $2,223,081 $2,575,373 $2,755,884 $2,970,766